Show Notes
In this episode of The Creative Boom Podcast, Katy Cowan chats with Claire Blyth, founder of Red Setter, the PR agency championing design.
Claire reflects on how the industry has transformed since she started out – from mornings spent clipping newspapers to today's reality of AI search and zero-click content. She shares why human connection still matters more than ever, how design needs a stronger voice in business, and why many agencies are asking the same hard question: what's the point of PR anymore?
Their conversation ranges from the decline of traditional media and the rise of generative AI, to the new skills agencies need to survive. Claire also speaks candidly about her own journey... from overcoming a fear of public speaking to building confidence as a leader, and why being direct is often the kindest approach.
It's a thoughtful, optimistic episode that explores the future of PR and marketing, the resilience of creativity, and how to find clarity in a world full of noise.
More from The Creative Boom Podcast
In this bonus episode, Katy Cowan and Rob Draper swap the big career questions for something a lot more daft – a quickfire ramble through nostalgia, confessions and very questionable claims to greatness.
Lettering artist, designer and University of Worcester fellow Rob Draper joins Katy Cowan to close out the season with a warm, philosophical conversation about starting over and the art of creating something from nothing.
In the second, faster, slightly more feral half of the recording this week, Katy Ennis-Hargreaves of BOLDISM stays in the chair for The Spark – the rapid-fire round where the questions get cheekier and the answers get more honest.
Katy Ennis-Hargreaves of design studio BOLDISM joins Katy Cowan for an honest conversation about what happens when you stop watering yourself down and start living as your full self.
It's time for the Spark – our weekly bonus episode where we step away from the work and get to know our guest a little better through a round of quick, fun questions. No prep, no warning, no idea what's coming.