Show Notes
AI isn't just helping iGaming marketers work faster it's beginning to change how they work altogether. On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement. Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution. The conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack. From automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work. Shai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical. Finally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself. iGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators. Subscribe to SBC Media for more insight, analysis and conversations from across the global gambling industry. #iGaming #ArtificialIntelligence #CRM #Marketing #Optimove
More from iGaming Daily
This episode explores the recent job cuts at Flutter due to UK tax hikes, the broader implications for the UK gambling industry, and the political landscape influencing these changes. Join us as we analyse the impact of government decisions on industry health and employment. Key Topics Flutter's restructuring and job cuts due to UK tax hikes The impact of remote gaming duty increase on the industry Political and economic factors influencing UK gambling regulation Industry response and future outlook amidst regulatory pressures The broader economic and employment implications for the UK
In this episode, we explore the complexities of Spain's gambling market, including regulatory challenges, market dynamics, and future prospects, with insights from Ted Menmuir. Key Topics Regulatory challenges in Spain's gambling market Impact of political changes on gambling regulation Key projects of the DGOJ including deposit limits and detection algorithms Market competitiveness and challenger brands in Spain Long-term prospects for foreign and domestic operators in Spain Host: Charlie Horner Guests: Ted Menmuir Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
This episode explores the UK National Audit Office’s (NAO) study into the Fourth National Lottery Licence, examining its scope, wider implications, and the performance of current operator Allwyn. We analyse how regulatory oversight, public perception, and macroeconomic conditions influence ticket sales, returns to good causes, and overall trust in the system. Key Topics Scope of the NAO study and its focus on the Department for Culture, Media and Sport The initial ambitious targets set by Allwyn and their current status Impact of macroeconomic factors on lottery ticket sales and donations Legal challenges faced by Allwyn and their effects on operations Responsibility sharing among operator, gambling commission, and government Public perception of the lottery and its social contribution Potential effects of the NAO study on confidence in regulatory oversight Comparison of the UK lottery with international practices
This episode features an in-depth discussion on Entain's Q3 performance, industry challenges, and strategic outlook amidst regulatory pressures and market shifts. Experts analyse financial results, regulatory impacts in Brazil and the UK, and BetMGM's US growth, providing valuable insights for investors and industry followers. Key Topics Entain's Q3 financial results and outlook Impact of UK and Brazil regulations on gambling operators BetMGM's growth and US market strategy Industry lobbying against tax increases and job impact Market share shifts in online gambling in UK, New Zealand, Spain, and Canada
This episode explores the recent acquisition of Betdaq by Matchbook, the state of the UK betting exchange market, and the potential impact of prediction markets on the industry. Experts discuss market consolidation, growth opportunities, and future trends in betting exchanges.