Behind the Screens

How The Odyssey is evolving: IMAX, audiences, and opportunities

Behind the Screens

Show Notes

With The Odyssey still going strong through its second week, we're taking a special week-by-week comparison look at the audience to see how the movie is evolving, and what marketing opportunities there are to push it further. Our hosts also take a look at the pre-sales forecasting and audience comparisons for Spider-Man: Brand New Day.

Topics and times: The Odyssey week two box office breakdown - 0:44

The Odyssey audience: opening vs week 2 comparison - 3:33

IMAX and premium screen hold for The Odyssey - 5:31

Marketing opportunities for The Odyssey - 7:16

Pre-sales forecast for Spider-Man: Brand New Day - 8:30

Spider-Man: Brand New Day pre-sales audience comparisons - 11:24

Next week - 15:06

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