What is Advertising in VFX.... And why does nobody talk about it?

This week on The ACCESS:VFX Podcast, we're asking a simple question: Why does nobody talk about advertising VFX?

When people think about careers in VFX and animation, they usually picture blockbuster films, episodic television or games. But some of the most innovative visual effects, animation and creative technology work is happening in advertising, and it's a career path that rarely gets the attention it deserves.

Joining Simon Devereux and co-host Nene Parsotam is a panel of experts spanning animation production, creative technology, CG, robotics and commercial creativity. Together, they unpack the biggest misconceptions about advertising, explore how storytelling changes when you only have seconds to capture an audience's attention, and discuss why commercial work demands just as much creativity, technical excellence and collaboration as film and episodic production.

The conversation also dives into the rapid pace of advertising, the growing role of AI, the crossover of skills between industries, and why careers in branded content and commercial production offer exciting opportunities for artists, producers and technologists alike.

Whether you're already working in VFX and animation, considering a move into advertising, or simply curious about how brands create the campaigns we see every day, this episode offers an honest, behind-the-scenes look at a creative industry that's often overlooked, but full of opportunity.

Featuring Amy Ashton (Freelance Animation Producer and Co-founder of BlackFrame), Tristan Ramsay (Founder and Creative Director of Frantic), Ethan Francis (CG Artist at Black Kite and Co-founder of CG101), Razik Darji (Creative Technologist at VML and Adobe Creative Ambassador), and Eunah Lee (Robotics, Cinematography and Creative Technologist at WPP), bringing perspectives from across commercial production, creative technology, animation and visual effects.