Show Notes
Using the recent Allan Peters and A$AP Rocky situation as a case study, we're taking a look at social media, self-promotion, and what it actually takes to market yourself as a designer in 2026.We get into the fine line between creating content that gets attention and creating content that actually builds the kind of reputation, audience and client base you want long term.We also talk honestly about our own relationship with social media, why millions of views don’t necessarily equal better clients, and why both of us are starting to rethink what successful creative marketing actually looks like.We get into:👉 What creatives can learn from the Allan Peters and A$AP Rocky situation👉 Why controversial and divisive content performs so well online👉 The difference between getting attention and building trust👉 Whether “fixing” other designers’ work is good marketing or damaging to the industry👉 Why millions of views don’t automatically lead to the right clients👉 How to build a social media strategy that actually reflects the creative career you want
More from Sticky Notes with CJ Cawley and Jack Chitty
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