Show Notes
Welcome to episode 154. This chat will be particularly interesting for you if you’re an agency owner or account manager who has to work with marketing procurement (especially in pharma / biotech industry).
My guest is Marketing Procurement Consultant, Jessica Bowler. Jess has deep expertise in end-to-end pharmaceutical procurement processes, including supplier qualification, contract negotiation, risk management and vendor management. She has worked with large pharma for almost 24 years and spent the majority of that time in commercial/marketing procurement. Jess currently works on consulting roles within pharma and biotech where she can assist organizations with different procurement operations.
Here's what we covered in our chat: - What to do if your experience of procurement has been more transactional than you’d like. - a simple 10 minute conversation you can initiate to strengthen the relationship - a check list of what to include in a review meeting with Procurement - how procurement is thinking about AI and pricing transparency right now
Jess shares a lot of valuable insight, tips and steps to set you up for success dealing with procurement, I hope it gives you a few practical ways to work with procurement as they are, whether they’re relationship-led or more transactional.
Do follow Jess on LinkedIn: http://linkedin.com/in/jessica-bowler-76bbb34&sa
If you’d like weekly tips to build your account management skills, news on agency trends, notifications of upcoming podcast episodes, and any mini trainings I’m running, sign up to my newsletter at Account Management Skills: https://www.accountmanagementskills.com
More from Creative Agency Account Manager Podcast
Welcome to Episode 174. This episode is particularly useful if you're wondering how your clients are really adopting AI, and what that means for the future value of agencies.
Welcome to Episode 173. This episode will be genuinely useful if you're an agency owner thinking about how you'll eventually sell your business, or wondering whether AI is actually giving your agency an edge or just helping you do things faster.
Welcome to Episode 172. AI in agencies has moved on significantly from simply experimenting with ChatGPT and saving a bit of time. My guest is Roy Murphy, Co-founder at G3NR8 - AI innovator for brands including Samsung, Arsenal, and Perrigo. Roy helps businesses unlock exponential technologies as a driver of growth, guiding organisations to understand and act on AI through comprehensive training, strategy, and implementation initiatives. He serves as AI Advisor to the in-house agency network Inside Out and has delivered AI training for over 150 brands, including GSK, Lego and the Bank of England. Roy regularly speaks at AI roundtables, podcasts, and industry events, working with HR, communications, marketing, and operations teams to drive meaningful transformation. In this episode, we look at: • what comes next • why agencies need to rethink their business model and service lines • how connecting your existing client data can give account managers much better intelligence • and why agentic workflows could fundamentally change the way we manage and grow client relationships. We also talk about the skills account managers need to stay valuable as AI becomes embedded in everyday agency life. There’s a lot packed into this one. You can connect with Roy Murphy on LinkedIn here: https://www.linkedin.com/in/roymurphy/
Welcome to episode 171. I’m joined by Duncan Arbour, Head of AI Innovation in the Kinetic team at Syneos Health.
Welcome to Episode 170. This is a fascinating one if you work in or with design agencies, or if you’ve ever wondered why brilliant creative work doesn’t always get the influence it deserves inside client organisations.