Show Notes
In this episode of The Marketing Clubhouse, we're joined by Connon Bray, Managing Partner at New+Improved Ventures and one of New Zealand's most experienced venture builders.
From helping shape businesses like Tracksuit, Ideally, Aether, and Drumbeat, Connon has spent his career identifying opportunities before they become obvious. Today, he works alongside founders to uncover meaningful problems, validate ideas quickly, and build the next generation of technology and marketing businesses.
Together, we unpack why great companies rarely begin with great ideas alone, the role customer insight plays in building successful products, and what founders and marketers can learn from the startup world about innovation, experimentation, and growth.
This is an insightful conversation for founders, marketers, product teams, and anyone interested in turning ideas into businesses that customers genuinely want.
What we cover in this episode The common traits shared by startups that successfully gain traction Why execution matters far more than simply having a great idea How to identify problems that are actually worth solving The biggest mistakes founders make when validating new products Why product-market fit is often misunderstood The role customer research and insight play in building better businesses How AI is changing the speed and economics of launching startups The founder habits that matter most—and the ones that don't Opportunities marketers are overlooking in today's market Connon's approach to building a business from scratch in today's environment
You should listen if... You're building a startup or thinking about launching one You want to better understand product-market fit and customer validation You're a marketer looking to think more like a founder You're interested in innovation, venture building, or emerging technology You want practical advice on turning ideas into businesses that scale
This episode will help you think differently about innovation, avoid some of the biggest startup mistakes, and build products and businesses around problems customers genuinely care about. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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