Manufacturing Happy Hour

276: 2026 Automation Industry Outlook, Live from the A3 Business Forum

Manufacturing Happy Hour

Show Notes

Fear is expensive. In 2025, manufacturers delayed billions in capital projects because anxiety, not data, drove business decisions. But 2026 is different. Tax incentives expire mid-year, borrowing costs are down, and the hard data shows CapEx accelerating at 3-4%. The companies acting on facts while others remain frozen are the ones positioned to gain market share, capture expiring tax benefits, and pull ahead. This episode comes to you live from the A3 Forum 2026, where the message is clear: 2026 isn't about waiting for certainty. It's about preparing for complexity with multiple strategies, acting on hard economic data, and recognizing that technology will solve the labor shortage. You'll hear why geopolitics can no longer be ignored and why every manufacturing company needs dedicated monitoring and scenario-based planning to navigate constant disruption. We dig into why America's $1+ trillion manufacturing investment boom is creating career opportunities that rival the tech industry and why the outdated narrative around manufacturing jobs is costing the industry the next generation of talent. Plus, we explore how automation and robotics are becoming the central solution for critical challenges and how theme park robotics taught the industry the power of asking “how” instead of “no”. In this episode, find out: Why 2026 is transitioning from a year of uncertainty to a year of complexity How to become a value-added partner instead of a transactional seller How America's $1+ trillion manufacturing investment is rebuilding domestic capability Why manufacturing careers now offer competitive tech-level salaries Why 92% of manufacturing CEOs prioritize smart manufacturing as their top growth strategy The impact of expiring tax incentives on CapEx decision-making urgency Why AI has shifted from hype to practical implementation questions How theme park robotics pioneered human-robot collaboration and safety standards Why the answer should be "how" instead of "no" when facing unconventional challenges

Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “We are in a manufacturing revolution, but most people don’t realize it yet. More importantly, America is starting to learn how to rebuild and manufacture its own goods. We are starting the process to build and AI is a tool that will help close that chasm.” – Bob Little “If 2025 was marked as a year of uncertainty, I think we are now far enough into the process to recognize that it's transitioning to a year of complexity in 2026. You have to be prepared for a variety of different scenarios. You have to treat it almost like war gaming, if you think about it.” – Alex Chausovsky, “92% of manufacturing CEOs interviewed by Deloitte said smart automation or smart manufacturing is their top priority. This data validates that automation/robotics is the central issue for manufacturing leadership, not a side conversation.” – - Alex Shikany

Links & mentions: A3 - Association for Advancing Automation, connecting innovators, businesses, and technologies across key technology sectors-robotics, vision, motion control, and industrial AI-to accelerate progress in automation 3DM Consulting, tap into Alex Chausovsky's market research and analysis Bardin, helping industrial AI coworkers bridge the sales-engineering gap and, most importantly, helping manufacturers close deals faster Eat'n Park, family restaurants serving breakfast, lunch, and dinner to guests in Pennsylvania, Ohio, and West Virginia since 1949

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty. Mentioned in this episode: Industrial Marketing Summit 2026 The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and

More from Manufacturing Happy Hour

Oct 20, 2026

Manufacturing has been collecting skills for centuries, and the list keeps growing. Chris takes Manufacturing Happy Hour to Revere Electric’s Executive Forum at the University of Wisconsin-Milwaukee (UWM) for a live conversation about what the factory of the future needs in the plant and in the workforce. Joining him are Michael Cvelbar and Phil Bush of Rockwell Automation, Joe Hamann of the Connected Systems Institute (CSI), and Ryan Schneeberger of Revere Electric Supply. Joe and Phil look at how new people get job-ready through student hackathons and a veteran training program. Ryan and Michael cover the other side, keeping people on the floor and giving operators more to do once they’re there. Students learn where AI adds value, while manufacturers want to see the return before they invest. And a room full of manufacturers toasts every time they say “digital twin.” In this episode, find out: Why Michael says manufacturers need backup plans when disruption hits How Rockwell is preparing operators to troubleshoot their own equipment Why manufacturers say new engineering graduates can take years to reach full productivity How Rockwell’s Academy of Advanced Manufacturing trains military veterans as controls technicians What flexible automation can do for a customer and why manufacturers stay cautious on AI until the ROI is clear How Phil, Joe, Ryan and Michael describe their factory of the future when the audience asks

Oct 13, 2026

Manufacturing has a lot to gain from AI, and a lot to lose by waiting. Recorded at mHUB in Chicago’s West Loop during IMTS (International Manufacturing Technology Show), Chris sits down with Sanjay Brahmawar, CEO of QAD Redzone, to talk about what AI could mean for an industry facing 500,000 open manufacturing jobs and a growing need to do more with the people it already has. They also look at what happens when systems of record become systems of action, and how that changes the way manufacturers respond to problems on the shop floor. In this episode, find out: How a career that started on a Honda engine line shaped Sanjay's view of manufacturing as managing constraints Why manufacturers don't need to replace their existing technology before putting AI to work How AI can turn a system of record into a system of action on the factory floor What QAD Redzone learned after giving line leads an AI agent before bringing their supervisors into the conversation Why some manufacturers are willing to set aside 5-7% of their IT budget for AI How a month of 24/7 bug fixing, complete with its own t-shirts, helped QAD Redzone rebuild customer trust

Sep 29, 2026

RVs are homes that go 60 miles an hour. That changes everything about what goes inside them. Chris sits down with Sean Petterson, CEO of Supersede, a company combining recycling and manufacturing in an unexpected way - turning recycled plastic into structural building materials. Supersede started with boats, where wood has an obvious problem - boats get wet! From there, the company moved into RVs, where the materials face constant movement and thermal cycling, on a production line that can build an entire RV in a couple of hours. Sean also explains the thinking behind Supersede's manufacturing model, including why he'd rather build 10 smaller plants than one big one. In this episode, find out: How running production lines in mirrored pairs cuts the distance operators walk across the floor Why an RV, built to go 60 miles an hour, is a harder test for a material than a house that never moves How Supersede built its own ERP with zero software developers, piecing it together through Slack, Jira, and GitHub instead How a pre-sold capacity threshold - already dropping fast - decides when Supersede builds its next plant How embedding machine vision and LiDAR on the line replaces a QA machine that would otherwise cost far more Why Sean thinks manufacturers who didn't start using AI a year ago are already a decade behind

Sep 22, 2026

There's a lot more coming out of Iowa than corn. Chris heads to Des Moines for a live conversation with four guests who each know Iowa manufacturing a little differently. Dominique Hain and Cami Schaefer share how Women in Manufacturing Iowa grew to over 900 members in three years. Denny Williams and Denise Hill take it from there, discussing automation, hiring, and just how deep Iowa's farm roots run through its factories. The conversation also uncovers some of the products many people may not know are made in Iowa, including Winnebago RVs. In this episode, find out: What makes a state better known for agriculture become one of the country's stronger manufacturing bases How Iowa's farming communities are shaping who gets hired at companies like Weiler Which surprising products are actually made in Iowa, from butter braids to basketball hoops Why so many Iowa manufacturers trace back to a farmer solving a problem for himself, then his neighbors How Co-Line is using robots and cobots to boost throughput without cutting its workforce Why finding qualified operators is harder than finding corn in rural Iowa

Sep 15, 2026

You can count on Philly to bring the energy! Recorded live in King of Prussia at the final stop of the Northeast leg of the All-American Manufacturing Summer Tour, this episode features the loudest, most engaged crowd Chris has had on the show yet. Ashley, Brett, and Matt open the show with a look at what makes the Philadelphia manufacturing ecosystem tick, and why collaboration, not competition, might be the region's biggest advantage. Hannah and Greg then join Matt to talk workforce development, and some of the most creative approaches to the talent shortage you'll hear on the show all year. In this episode, find out: What inspired one shop owner to build a group where members share equipment, knowledge, and even trade secrets with people who'd traditionally be seen as competitors Why locating a machine shop in the heart of Philadelphia, despite the traffic, parking, and wage tax, turned out to be a competitive advantage How a youth basketball nonprofit ended up building a skilled trades program for teenagers who don't want to go to college Why the region's defense industry is driving serious demand for skilled manufacturing workers What convinced a group of manufacturing leaders that hiring from a more diverse talent pool is a genuine business advantage, not just the right thing to do What it really takes to change how an entire generation sees a career in the trades

See all episodes →