Pay Transparency for Creators w/ Lindsey Lugrin
The Influence Factor by The Influencer Marketing FactoryShow Notes
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.
Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.
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Show Notes:
(00:54) - Introduction to Lindsey (06:45) - Using data to benefit creators and talent managers (09:16) - Factors to consider in influencer pricing (11:52) - Negotiating endorsement value (15:50) - Future of the creator economy (17:02) - Closing remarks on FYPM
Check out some of our previous episodes:
Future of Online Communities w/ Sara Wilson
Liquid Death's Unconventional Marketing w/ Greg Fass
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
How Can Storytelling Drive Content w/ Jesse Katches
Inside Snap's Playbook w/ Brooke Berry
Trends at META w/ Jackie Pimentel
Scaling Miss Excel w/ Kat Norton
What is the Future of Social Media w/ Coco Mocoe
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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