Show Notes
Building the product is the easy part.
Selling it, delivering it, and supporting the people who buy it? That is a completely different job, and nobody posts about it.
In this episode, we are pulling back the curtain on our own launches and sharing the six lessons we wish someone had told us before we launched our first digital product. Since 2021 we have sold everything from a photography ebook and travel guides to a low ticket membership and our high ticket coaching program, The Creator Passport, and we have made just about every mistake on this list ourselves.
In this episode, we cover: Announcing is not selling. Why your launch does not end at the announcement, and why you have to go find your buyers in the DMs, on Stories, and everywhere else, even when it feels uncomfortable. The sale is the starting line. The fulfillment, onboarding, and quick first win your buyers need, plus the support work nobody warns you about (including the classic .con instead of .com email typo). Cheap tech costs you more. How our custom-built website crashed in the middle of our second launch, and how a frozen webinar chat quietly killed our sales energy. Rehearse your tech like it is already launch day. Test purchases, test mode traps, ManyChat run-throughs, and tracking every link before you promote anything. Coaching is a different job than creating. Why most client problems are not tactical, and how to guide people to the answer instead of just giving it. Low ticket means high volume. What it actually takes to sell a low priced product, why high ticket is a proximity game, and why we are glad we started small.
This episode is brought to you by GoHighLevel, the all-in-one platform we recommend to every one of our students. Landing pages, email, checkout, messaging, and follow-ups all live in one place, and their AI builder can build a landing page in minutes. Use the link in these show notes to get 30 days completely free, more than enough time to set up your sales page, your freebie, and your emails for your first launch. Our tip: watch their onboarding videos and book one of their free specialist calls so you never feel overwhelmed.
LINKS: Start your free 30-day GoHighLevel trial: http://gohighlevel.com/thecreatorpassport
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More from The Creator Passport Podcast
What do you do when the content that built your audience is the content burning you out?
Brad Bizjack is back, one of our closest friends, a mindset coach who's helped nearly 100,000 people over 13 years, and the person we send every creator to when strategy isn't the problem.
You're posting consistently but it feels like nobody is seeing it. Or your views are climbing but the money isn't following. Those are the two problems every creator has to solve, and most people only know about the first one. In this episode of The Creator Passport Podcast, we're breaking down both problems and exactly what changed for us at each stage. It took us 9 months to hit our first 1,000 followers, and even after we figured out growth, we had to learn that followers don't automatically turn into income. We're covering: • Why posting more isn't fixing your growth, and the 9 month to 1,000 follower story that taught us that • The 4 systems that changed everything: understanding your target audience, hooks, repeatable formats, and a weekly content review process • How to read your analytics without the emotion: skip rate, watch time, and retention • The outlier video trap, and why you shouldn't double down on random viral posts • Why a creator with 50,000 followers can make bank while someone with 200,000 barely cracks six figures • The pitch that went unanswered for 6 months and turned into two $20,000 to $50,000 expeditions • The mindset and personal growth work Giselle wishes she had started years earlier If you feel invisible right now, grab our free 5 part Creator Success Training at the link below. And if you're growing but not earning, next week's episode is the one for you. We're going deep on exactly what to do when brands don't reply, ahead of our free Don't Get Ghosted by Brands challenge. If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts. Want to be first to know when we open doors to our next cohort of The Creator Passport? Join the VIP priority waitlist at the link below and get two free lessons from our coaching program the moment you sign up: https://theloverspassport.myflodesk.com/r0le4nksrr 🎯 LINKS & RESOURCES Get the free 5 part Creator Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr Watch on YouTube: https://linktw.in/zdDLCr Join the Viral Content Vault: https://checkout.theloverspassport.com/viral-content-vault/?ref=podcast
You have the strategy. You've watched the tutorials, saved the hooks, and you know what to post. So why aren't you growing?In this episode, we break down the seven invisible bottlenecks we see holding creators back over and over again. These aren't strategy problems. They run deeper than that, and they might be the real reason you haven't made the leap yet.Here's what we cover:Perfectionism disguised as high standardsCreating for other creators instead of your audienceOperating from a disorganized hard driveBelieving nobody can do it as well as youTreating everything as equally importantReinventing the process every single timeHiding in content creation instead of running the businessIf any of these hit close to home, this episode will show you exactly where you're stuck and what to do about it.If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts.Want to be first to know when we open doors to our next cohort of The Creator Passport? Join the VIP priority waitlist at the link below and get two free lessons from our coaching program the moment you sign up.https://theloverspassport.myflodesk.com/r0le4nksrr See you next Friday.
What would you do if you lost everything tomorrow and had to restart your digital product business from zero? In this episode of The Creator Passport Podcast, we're answering exactly that. We're walking you through the 6-step framework we'd follow to go from idea to income, including the biggest mistakes we made along the way (like spending a full year filming 300 lessons for the Creator Passport before we ever launched it).We launched our very first digital product, a photography ebook, with fewer than 10,000 followers and made $10,000 in the first three months. And we'd do it even faster today. Whether you have no idea what you'd sell or you're sitting on a finished product you're scared to launch, this episode is your roadmap.We're covering: • How to validate your product idea before you build anything • Why selling before it's perfect (beta launches) beats perfectionism every time • The mistake that keeps creators building products nobody buys • Why you should go all in on ONE product instead of a dozen tiny ones • How to simplify your tech stack so you're not paying for 10 subscriptions • How to turn your launch into an event people actually get excited about • How to make your product evergreen so it keeps selling while you sleep • Why you don't have to become an "Instagram coach" to sell digital productsIf you've been sitting on a digital product idea telling yourself you'll launch it "someday," this is your sign. The creators making real money from digital products aren't the ones with the biggest audiences. They're the ones who implement the fastest.🎯 LINKS & RESOURCES Try GoHighLevel free for 30 days: http://gohighlevel.com/thecreatorpassport Join the Viral Content Vault: https://checkout.theloverspassport.com/viral-content-vault/?ref=podcast Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr Watch on YouTube: https://linktw.in/zdDLCr