Summary
Tony Robbins emphasizes the importance of creating a "blue ocean" in business, a concept introduced by Renee Mauborgne in her bestselling book, "Blue Ocean Strategy." This strategy advocates for moving away from fierce competition in saturated markets, referred to as "red oceans," and instead focuses on creating new market spaces that are less contested and primed for growth. Robbins argues that businesses should not merely aim to outperform competitors but should seek to innovate in ways that make the competition irrelevant.
Mauborgne explains that successful companies like Cirque du Soleil and Drybar have thrived by redefining their industries and focusing on unique value propositions rather than competing on price alone. She highlights that businesses of all sizes can benefit from this approach by identifying non-customers and understanding their needs, which can lead to the development of compelling products and services that stand out in the marketplace.
The conversation also touches on the role of social media, which Mauborgne believes amplifies the need for differentiation. In a world where consumers have a powerful voice, businesses must create exceptional offerings worthy of positive word-of-mouth. The discussion concludes with practical advice for companies looking to adopt blue ocean strategies, including using tools like the Strategy Canvas and the Blue Ocean Idea Index to assess their market position and identify opportunities for innovation.
Show Notes
Making Competition Irrelevant - Don't Compete. Create. - Tony Robbins PodcastUploaded 30-04-19Are you ready to move from downward pricing pressure to upward pricing possibility? Are you ready to start having customers seek you out rather than having to chase them down? Do you want to know the secret to making the competition irrelevant? Or how to transition from a red ocean of bloody competition to a blue ocean of uncontested market space?In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne – professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best-selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 – as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.Visit Tony Robbins' websites:https://www.tonyrobbins.com/http://www.unshakeable.com/Follow Tony Robbins @:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Tony Robbins Podcast Daily
Tony Robbins shares what leadership is, how to be a real agent of change, what it means to be a servant leader, and how to positively influence others no matter the circumstances. What type of leader are you? Uploaded 02-06-24More information about Leadership Academy: https://tonyrobbins.com/events/leadership-academyWatch more videos like this 👇Prime Your Brain to STOP Stress, Anxiety and Fear INSTANTLY: https://youtu.be/60ROjGMqXUQThese 3 Questions Will Change How You Do EVERYTHING!: https://youtu.be/43RL-kSEEyQThe Tony Robbins Podcast: https://www.youtube.com/playlist?list=PLYTXvUDQT5pWkFiK1Yal1WtPcMrVbmjzASubscribe: https://www.youtube.com/TonyRobbinsLive?sub_confirmation=1Follow Tony Robbins:Facebook: https://www.facebook.com/TonyRobbinsInstagram: https://instagram.com/tonyrobbins/TikTok: https://www.tiktok.com/@UC-12kRMQjK1LiQKRrT2zXcQTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/officialtonyrobbinsWebsite: https://tonyr.co/3zBjTrG/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars. Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching. As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special VIDEO episode of The Tony Robbins Podcast (NOTE: VIDEO BEGINS AT 5min 30sec), you’ll hear from Tony Robbins, his wife Sage Robbins, and podcast host Mary B., as they discuss why mindfulness is so important these days. They discuss how simple meditation practice can be used to maximize your mindset and prime yourself for clarity, concentration, focused attention, personal power, and living a life of meaning.
For many couples, the passion and excitement that was once present in the beginning of the relationship fizzles over time. This is usually a result in the failure of innovating in your relationship. You get comfortable and as a result, your relationship starts to lack the spark that attracted you to your partner.Uploaded 01-08-19You’ve learned how polarity is one of the keys to lasting passion in a relationship, now experience it in action. In this podcast episode, we are sharing an exclusive clip from a previous Date with Destiny event. Hear Tony work with a couple struggling to regain the polarity in their relationship, and how a few simple shifts in perspective and beliefs help them achieve an intimacy and connection that brings true fulfillment and happiness to their lives.Visit Tony Robbins' websites:https://www.tonyrobbins.com/http://www.unshakeable.com/Follow Tony Robbins @:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever felt stuck after making a big decision? Tony Robbins teaches us in this video the importance of taking immediate action to avoid losing momentum. Learn how to overcome helplessness and use these strategies to thrive, even when life feels chaotic. What’s one action you can take today?Uploaded 29-09-24Watch more videos like this 👇Tony Robbins Transforms His Limiting Beliefs in Under 10 Mins: https://youtu.be/-9m4fAncFLcShift Your Identity and MASTER YOUR STATE: https://youtu.be/B8Jb3qmCEAcThe 3 Paths to Mastery to Achieve Anything You Want in Life: https://youtu.be/9u7cU3X5HKUTony Robbins Life Advice Playlist: https://www.youtube.com/playlist?list=PLYTXvUDQT5pXYvh-ry7E6_XV23-9mObG1Follow Tony Robbins:Facebook: https://www.facebook.com/TonyRobbinsInstagram: https://instagram.com/tonyrobbins/TikTok: https://www.tiktok.com/@tonyrobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/officialtonyrobbinsWebsite: https://www.tonyrobbins.com/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars. Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching. As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Create Life-Changing Moments - Tony Robbins PodcastUploaded 07-05-19Why do certain experiences influence us so strongly? How can even the most fleeting moments impact us in a way that we remember them for years? And how can we intentionally create such experiences and moments to enrich and enhance our lives?In this episode of the Tony Robbins Podcast, you’ll hear from bestselling author, speaker and professor – Dan Heath. Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. Dan and his brother Chip have written three New York Times bestsellers: Made to Stick, Decisive and Switch – which have sold over 2 million copies worldwide, and have been translated into 33 languages.Now, in their upcoming book – The Power of Moments – the Heath brothers are revealing the keys to what they call “defining moments” – that is, the most memorable and meaningful experiences in our lives.When we understand the principles that underlie such moments, we can then learn how to intentionally create experiences that further enrich and enhance both our personal and our professional lives.Businesses can learn how to create moments that make both customers and employees more loyal and more satisfied. Families can learn how to create more lasting memories together. Teachers can create lesson plans that students will remember for years and years.Life is a series of moments and experiences. But with the right tools, tactics and insights, you can learn how to create the defining moments that will bring immense meaning to your lives.Visit Tony Robbins' websites:https://www.tonyrobbins.com/http://www.unshakeable.com/Follow Tony Robbins @:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices