The No Film School Podcast

The Art of Curation: Inside Kanopy’s Approach to Film Discovery

The No Film School Podcast

Show Notes

No Film School’s GG Hawkins speaks with Kanopy’s Aaron Spears and Matt Lewis about curation, film discovery, and how independent films find audiences in a streaming landscape shaped by algorithms. The conversation covers Kanopy’s library- and university-based model, the importance of human-led programming, how poster art and social media influence discovery, and why theatrical and festival experiences still matter for the long-term life of a film.

In this episode, No Film School'se GG Hawkins and guests Aaron Spears and Matt Lewis discuss...

What Kanopy is and how it differs from subscription-based streamers like Netflix

Why Kanopy’s free, ad-free model through libraries and universities matters for film access

Aaron’s path from film programming and art house theaters to Kanopy’s content programming team

Matt’s background in entertainment marketing and how he brings that experience to Kanopy

How Kanopy’s programming team curates new titles each week

Why human taste, context, and browsing still matter in an algorithm-driven media landscape

How poster art, title design, and trailers shape audience expectations

What filmmakers should consider when creating key art for their films

How Kanopy uses social media clips and themed collections to help audiences discover films

Why niche programming, rock docs, horror, and repertory-style collections can build loyal audiences

How universities use Kanopy for coursework and casual film discovery

The continued importance of festivals, theatrical screenings, and communal moviegoing

Why libraries may be one of the most important access points for independent cinema

Upcoming Kanopy titles and programming, including I Really Love My Husband, Fright Fest, and The Napa Boys

Advice for emerging filmmakers interested in curation, marketing, and film culture

Memorable Quotes:

“The big headline is, it's free. And also no ads.”

“I really feel like browsing itself, this is probably the librarian in my head too, like browsing itself should be a pleasure.”

“I think if you can represent that with a poster, that really helps too.”

“Do your best to watch one movie a day.”

Guests:

Aaron Spears

Matt Lewis

Resources:

Kanopy

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