Show Notes
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Do you lower your prices, offer payment plans, or change your package before a prospective client has even told you she cannot afford it? In this episode of The Aligned Edit, Business Advisor Veronica Dietz looks at what happens when empathy turns into financial over-responsibility. For women founders, creatives, consultants, strategists, and service providers, undercharging is not always a pricing problem. Sometimes you are making financial decisions for your clients, projecting your own experiences onto them, or trying to protect yourself from hearing no. We’re looking underneath the discount to figure out what is actually driving it, because two women can undercharge for completely different reasons. If something keeps happening in your business and you cannot tell what is underneath it, bring it to The Tell. Give Veronica the question and the context, and she’ll tell you what she notices. The Tell: https://www.veronicadietz.com/the-tell
More from The Aligned Edit with Veronica Dietz
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! At seventeen, I was sleeping in a stranger’s garage. Later, I was counting coins for gas and refreshing my bank account, waiting for a deposit so I could buy groceries for my daughter. Through working, mothering, studying, and rebuilding, I kept becoming someone I hadn’t met yet. In this personal episode, I reflect on the woman behind my advisory work, how my experiences shape the questions I ask, and why I’m excited about who comes next. If you’ve been so busy getting through life that you haven’t stopped to recognize yourself, come sit with me. Connect with me: https://VeronicaDietz.com
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! When did asking “What am I paying for?” become a limiting belief? Veronica calls out the coaching sales tactics that turn reasonable questions into personal shortcomings, confuse confidence with competence, and leave the client responsible for everything, including the advice. An honest conversation about what paid support should provide, how to evaluate someone’s expertise, and why a substantial offer should survive a follow-up email. Explore working with Veronica: https://VeronicaDietz.com
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! You paid for business support. Somehow, asking questions became “resistance,” considering your budget became “scarcity,” and advice that didn’t work became your mindset problem. Veronica examines what happens when the beautiful branding comes off, how to distinguish useful challenge from shame, and what to ask before your next investment. Because support can challenge you and still be accountable to you. Work with Veronica: https://VeronicaDietz.com
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! You want the booking notification. You’re less excited about the six hours of work hiding behind your “one-hour session.” Let’s investigate the preparation, customization, and follow-up each sale actually requires, why a cancellation can feel suspiciously wonderful, and what to adjust before five more clients land in your calendar. Plus, a simple exercise to find where delivery is eating your week. Want my eyes on your offer? Book a Direction Session at VeronicaDietz.com.
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! You've got people buying from you. Actual customers. Real money. Evidence that somebody values what you've created. And somehow you're still obsessing over views, changing your offers, questioning your pricing, and wondering whether you need another marketing strategy. Babe, what are we doing? In this episode of The Aligned Edit, Veronica Dietz gets into the difference between collecting attention and collecting information that actually helps you make better business decisions. Drawing from real advisory conversations, we're talking about entrepreneurs investing in traffic before validating demand, experienced women second-guessing offers they've already sold, and the hidden cost of repeatedly changing direction. Because when you're running a growing business, indecision doesn't just live in your head. It can delay launches, create unnecessary expenses, and hold up people who are waiting for you to make a call. Your customers might already be telling you something important. Are you listening? If you're sitting on a decision you keep reopening, bring it to a Direction Session with Veronica. Sometimes the next move isn't another round of research. It's understanding what the evidence you already have is telling you. Explore your Direction Session at VeronicaDietz.com.