Course Creation Crap: Learning Design for Business with Dr. Catrina Mitchum

01: You Know Your Shit. Let's Turn It into a Course That Proves It.

Course Creation Crap: Learning Design for Business with Dr. Catrina Mitchum

Show Notes

In Episode 1, Dr. Catrina Mitchum works through Suzanne's real course challenge live and the conversation turns into a masterclass in what it actually means to build a learning experience from scratch. Not a content dump. Not a manual. An experience that prepares a student to actually learn.

What We Work Through

Why giving students a 117-page manual is not a preparation strategy, and what to build instead

The three goals Suzanne and Dr. Catrina map out together for that mini-course

Why breaking a practice-based course into smaller chunks might feel ridiculous to the expert, and why that is exactly right

How to use features like self-recorded video, audio, and journaling to let students teach themselves

The before-and-after artifact: why self-paced students cannot see their own incremental change and how to build in moments that show it to them

Why students do not ask for help in online courses and how to build for that

Why explaining the "why" behind each step is not optional if you want students to keep going

Accessibility as a real design consideration - leveraging different modes of participation for each step

Closing

Suzanne came in with a real course problem and left with a three-goal curriculum framework, a clearer picture of her mini-course structure, and homework she is genuinely excited to do.

Suzanne's Homework

Map out the specific exercises to lead students through in phase 2 of the mini-course. Write out how each one connects to the goal of the module and the course overall. First, articulate the connection for yourself. Then figure out how you would explain it to a student.

About the Guest

Suzanne Pugh is a Freediving Hypnotist with over 25 years of teaching experience. She teaches people how to calm their nervous system and their mind so they can have freediving adventures around the world. She is also a yoga teacher, energy healer, and hypnotherapist, and runs Freedive Egypt, where her instructors guide students through in-water training.

Website: www.suzannepugh.com

Freedive Egypt: www.freediveegypt.com

Apply to be a guest: ⁠⁠https://forms.gle/RDHPskg81r3GhSd59⁠⁠

Check out the membership:

https://www.cmlearningdesign.com/course-maker-membership

Connect with Catrina:

⁠⁠www.cmlearningdesign.com⁠⁠

LinkedIn: linkedin.com/in/catrina-mitchum-learning-design

Subscribe to my ⁠⁠Cut the Course Creation Crap Newsletter⁠⁠

Music credit: Alex Mitchum

Alex, Catrina's youngest brother, was a jazz guitarist and his family established a scholarship in his name at his alma mater. Please consider donating: ⁠⁠https://www.alexmitchum.com/scholarship

More from Course Creation Crap: Learning Design for Business with Dr. Catrina Mitchum

Oct 15, 2026

Preshus Phifer arrived with a plan for a full DIY bookkeeping course, an unresolved question about which software to teach, and a pattern of scrapping good ideas before building them. Dr. Catrina Mitchum works through the problem with her live and lands somewhere smaller and more useful: a four-email mini course that Preshus says she could build in a day.

Oct 2, 2026

If you have a book, a workshop, or a talk you have given 50 times, you have heard the advice to record it, put it behind a login, and call it a course. Wayne Pratt came into Episode 17 with that plan for his book, Freshly Brewed Coaching, along with a hard drive full of other people's courses he never finished because they were dull. Dr. Catrina Mitchum follows up on that conversation with three BS Breakthroughs about what a book and a coaching practice carry that a recording drops: the doing, the follow-up questions, and the people.

Sep 17, 2026

Wayne Pratt has a hard drive full of courses he paid for and never finished, and he refuses to build one like them. In this episode, Dr. Catrina Mitchum coaches Wayne through turning his business fable, Freshly Brewed Coaching, into a course that actually gets people from dream to done, without becoming another pile of videos nobody watches.

Sep 3, 2026

You sell a course, people buy it, and then it just sits there. Sound familiar? In this BS Breakthrough, Dr. Catrina Mitchum pulls the lessons out of her conversation with Brenda Brusegard of Informed Tech Solutions, whose good, well-built course still wasn't getting finished. The problem wasn't the content. It was everything wrapped around it, and the fix says a lot about why so many self-paced courses aren't getting people results.

Aug 20, 2026

You built the course. People bought it. And then nobody did anything with it. That's exactly where Brenda Brusegard found herself, and in this episode, she and Dr. Catrina Mitchum work through what's actually missing and what it looks like to add the support layer that makes a course worth buying in the first place.

See all episodes →