The Every Podcast

How a Professional Writer Writes With AI

The Every Podcast

Show Notes

Two years ago, Katie Parrott was laid off from a crypto firm and couldn’t afford a career coach—so she turned to a $20-a-month ChatGPT subscription instead. The Every staff writer’s habit of feeding AI good context eventually became compound writing, a codified system for brainstorming, drafting, and editing with AI. Today, that system is a plugin any writer can use. On this week’s AI & I, Natalia Quintero talks with Katie about turning good ingredients into good writing, borrowing the taste of writers she admires, and why AI helped her fall back in love with the page. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Natalia Quintero: Subscribe to Every: https://every.to/subscribe Follow her on X: @NataliaZarina Go to https://attio.com/every and get 15% off your first year. Timestamps: 0:00 Start 0:49 Introduction 1:21 How Katie went from being laid off to using ChatGPT as a career coach 8:06 Turning AI into a “content agency of one” 10:59 Building the context files and style guides that make AI outputs useful 14:15 What makes a Claude project actually work 21:18 How AI helped with a mental health crisis and “computer errands” 27:03 Katie’s career coach, now a fully autonomous Codex project 32:27 What compounding means, and building the Compound Writing plugin 38:00 Borrowing Vonnegut, Hitchcock, and Sorkin as AI editing skills 44:49 Katie’s thesis: education and access will matter more than ever Links to resources mentioned in the episode: Katie Parrott on X: @kplikethebird Compound writing plugin: https://github.com/EveryInc/compound-writing⁠ Compound engineering plugin (Kieran Klassen): github.com/EveryInc/compound-engineering-plugin Parrott’s companion piece on compound writing: https://every.to/guides/compound-writing Parrott, “I Hired ChatGPT as My Career Coach”: every.to/working-overtime/i-hired-chatgpt-as-my-career-coach Parrott, “AI Turned Me Into a Content Agency of One”: every.to/working-overtime/ai-turned-me-into-a-content-agency-of-one

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Oct 21, 2026

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Check out Gemini Audio: https://goo.gle/Every-Gemini-Audio Bet on founders who understand the technology, because their first idea probably won’t be the one that sticks. That’s the view of Matt Hartman, founder and managing partner of Factorial Capital. In 2016, as a partner at Betaworks, Hartman was part of the team that wrote the first check into Hugging Face, which was then a chatbot app for teenagers. Today it’s the largest hub for open-source AI, and Nvidia has agreed to buy it for about $13 billion. On this week’s episode of The Every Podcast, Hartman tells Natalia Quintero how backing Hugging Face shaped his investment thesis, how Factorial grew into a “family tree” of technical founders who help him scout deals, and why vibe-coding his own app gave him a new respect for SaaS. Subscribe to Every (free for 14 days): https://every.to/podcast-every-offer?utm_source=podcast&utm_medium=audio&utm_campaign=matthartmanepisode Links to resources mentioned in the episode: Factorial Capital: https://factorialcap.com Ghost Pepper, Matt's open-source voice-to-text app: https://github.com/matthartman/ghost-pepper Superpowers, Jesse Vincent's skill for Claude Code: https://github.com/obra/superpowers Hugging Face: https://huggingface.co Follow Every: https://x.com/every Follow Natalia Quintero: https://x.com/NataliaZarina Follow Matt Hartman: https://x.com/MattHartman 0:00 Introduction 5:06 How Hugging Face went from a teen chatbot to the home of open-source AI 9:52 The three decisions that set Hugging Face on its path 12:49 Hartman’s approach to finding the newly technically possible 18:10 Why Hartman backs technical founders 21:10 How Factorial’s portfolio founders source its next deals 27:09 Why faster iteration makes product insight the most valuable skill 34:28 What Hartman learned building Ghost Pepper, an open-source voice-to-text app 40:02 Hartman’s current theses, from non-language models to full-stack AI apps 44:14 Why the best founders right now are experimenting

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