Summary
Halloween traditions in America have evolved significantly since their inception in the 19th century, transitioning from bonfires and seances to modern-day trick-or-treating and themed costumes. As Halloween 2026 approaches, discussions highlight the latest trends in candy, costumes, and decorations, reflecting the holiday's adaptability and enduring popularity.
Food writer Kim Severson reveals that M&Ms and Sour Patch Kids are among the top candies this year, with a notable rise in non-chocolate options favored by Gen Z. The conversation also touches on the increasing costs of candy, driven by factors such as rising chocolate prices due to climate issues affecting cacao production. Meanwhile, editor Louis Lucero discusses the anticipated costumes for this Halloween, predicting a mix of cultural references and viral moments, including couples dressing as Taylor Swift and Travis Kelsey.
In terms of decorations, the iconic 12-foot skeleton, affectionately known as "Skelly," continues to dominate Halloween displays, with sales projected to reach $13.5 billion this year. Innovations in Skelly technology, including Bluetooth capabilities for interactive features, keep the decoration relevant and engaging for consumers. As Halloween approaches, it becomes clear that the holiday remains a canvas for creativity and cultural expression, allowing people to celebrate in unique and imaginative ways.
Show Notes
Americans are expected to spend a record $13.5 billion on Halloween this year, according to the National Retail Federation. That includes costumes, decorations and lots of candy.
In this episode of “The Sunday Daily,” our host Rachel Abrams talks about these three tent poles of the Halloween season with reporters from across the Times newsroom.
Kim Severson, who covers food, tells us about the sour, peelable and texture-confused candy edging out longtime chocolate favorites. Louis Lucero II, an editor for style coverage, predicts the most popular costumes of the year. And Callie Holtermann, a reporter who covers style and pop culture, discusses the enduring joy of “Skelly,” the 12-foot-tall Home Depot skeleton with a cult following.
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