GA 644 | Defining Propaganda with Owen Fitzpatrick
Gemba Academy Podcast: Lean Six Sigma | Toyota Kata | Productivity | LeadershipShow Notes
Most leaders assume that the right argument, delivered clearly, will change minds. Owen Fitzpatrick has spent 30 years studying why that assumption is wrong. A psychologist who has worked inside some of the world's most extreme propaganda environments, from North Korea to Rwanda to his own teenage years, Owen brings a framework to this conversation that reframes how belief actually changes. The implications for anyone trying to lead a continuous improvement effort are hard to ignore. In this episode you'll learn:
What the purpose of life being "defeated by greater things" reveals about continuous improvement (3:37) How a single question changed the trajectory of Owen's life and work (5:00) Why the inner critic is the wrong label for what actually holds people back (9:18) How propaganda works in three parts and why it mirrors what happens inside our own minds (14:35) Why naive realism is the single biggest obstacle to influencing anyone (22:43) How recognizing inner propaganda as propaganda changes the way your brain processes it (28:55) Why logic comes last when beliefs actually change (33:40) How the three conditions of belief change explain why great arguments still fail (35:12)
"Being right is not enough. Having the facts, having the data, having the information, table stakes, you need to have that. But it's not enough to be persuasive." - Owen Fitzpatrick Keep Learning If Owen's point that buy-in requires more than logic resonates with how you lead change, the School of Leadership builds the skills that close that gap. Learn More About School of Leadership at https://www.gembaacademy.com/leadership Podcast Resources
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