Show Notes
What if some of the financial decisions shaping your life aren't really decisions anymore, but habits you've stopped noticing?Sometimes creating more freedom begins with making those invisible choices visible again.SIGNATURE QUOTE“Money's a tool and so you don't wanna just sit with it, like what do you want to do with it?”WHY THIS QUOTE MATTERSThis question captures the heart of the conversation because financial freedom isn't simply about accumulating more. It's about becoming intentional about what your money allows you to build, experience and contribute.EPISODE DESCRIPTIONMoney may look like numbers on a spreadsheet, but our relationship with it is often shaped by something much deeper: our beliefs, experiences, emotions and the stories we've carried with us for years.Financial coach and author Veronica Deraleau joins Audley Stephenson for a thoughtful conversation about breaking those patterns and becoming more intentional about the trade-offs we make with our money, time and energy. Drawing from her own journey of paying off six figures of debt, Veronica explains how changing the way she thought about money changed what she believed was possible.This conversation goes beyond budgeting. It's about recognizing the choices happening by default, questioning the beliefs underneath them and deciding what you actually want your resources to make possible.Because money is a tool. The bigger question is what you want to do with it.THIS EPISODE IS FOR YOU IF...• You want greater financial freedom but feel stuck in familiar habits• You're carrying money beliefs shaped by your past• You want to become more intentional about where your money, time and energy go• You're navigating a life or career transition and reconsidering what matters• You're ready to stop letting default choices quietly determine your futureGUEST BIOVeronica Deraleau is a financial coach and author whose approach to money was shaped by an unconventional journey spanning music, the military, commercial real estate and financial technology.After graduating with six figures of debt, Veronica began applying lessons she learned from the way high-net-worth individuals approached money and long-term outcomes. She paid off her debt in three years and eventually began helping others rethink their own financial habits, beliefs and possibilities.Her book, Making Money Is Simple: Stop Going from Paycheck to Paycheck and Start Living Your Dreams, explores many of those lessons through stories from her own life. At the centre of her work is a simple idea: money becomes far more powerful when we intentionally decide what we want it to help us accomplish.GUEST LINKSWebsite:makingmoneyissimple.comBook:Making Money Is Simple: Stop Going from Paycheck to Paycheck and Start Living Your DreamsAvailable through Amazon and MakingMoneyIsSimple.comSocial:@makingmoneyissimpleLISTEN ON MAJOR PLATFORMS🎧 Spotify → https://open.spotify.com/show/2jVR6V7X2kRiCCDXE0FTyl?si=IR3TsfEWR3WA6BzfBRnVXQ🍎 Apple Podcasts → https://podcasts.apple.com/ca/podcast/the-audacious-living-podcast/id1547447345📦 Amazon Music → https://music.amazon.ca/podcasts/9f7902bb-dec8-4bd9-918d-d1fef21b7c67/the-audacious-living-podcast?ref=dm_sh_pGv57yQvAmAQVp2IIaXoDwtFtEnjoying the show?Share this episode with someone who needs to hear this.⭐ Leave a review:👉 ratethispodcast.com/audacious
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You have an idea. Maybe you have had it for years, sketched on a napkin or sitting in a journal. The difference between you and the inventor on QVC is not talent. It is knowing the right way to move. Signature Quote "Do not share your information until the ink dries." Lisa learned the hard way that an unprotected idea is a vulnerable one. This line from her book is the rule she lives by, and the one she wants every new inventor to hear first. Lisa Ascolese, known as The Inventress, has spent decades turning everyday frustrations into products that sell. Her first invention came from being embarrassed to breastfeed in public, so she created the Bosom Buddy nursing cape. A sock she used to tie her hair into a church-ready bun became the Bun Tie, her first product on QVC. A lost pair of scissors while wrapping gifts became the Wrap and Store organizer, which sold out on QVC. In this conversation, Lisa shares what inventing the right way actually means. Do your due diligence. Build a working prototype before you ever call a patent attorney. Do not add so much to a simple product that it can never get made. And keep your idea close until it is protected, because the naysayers will talk you out of it before it has a chance. She also talks about the audacity it took to pick up the phone and call buyers and celebrities, including a 30-year relationship with Dionne Warwick that started with one cold call, and why she founded the Association of Women Inventors and Entrepreneurs to lift other women up. This is a practical, no-fluff conversation for anyone sitting on an idea. This episode is for you if... - You have an idea sketched somewhere and no clue what to do next - You have wondered whether to patent first or prototype first - You want to get a product onto QVC, HSN, or a store shelf - You have been burned before and want a trustworthy guide this time - You believe inventors should lift each other up Lisa Ascolese is known as The Inventress, a name her publicist coined years ago and one she has since trademarked. Born in London and raised in Brooklyn by West Indian parents, she was inventing as a child, taking things apart around the house and making them work for her. Her first product, the Bosom Buddy breastfeeding cape, sold nationally and internationally, and she went on to sell multiple products on QVC, including the Bun Tie, the Wrap and Store organizer, and the Perfect Pockets organizer, which she later redesigned for HSN. Today Lisa helps inventors go from a napkin idea all the way to the marketplace, teaching them to do it the right way with due diligence, working prototypes, and protected ideas. She is the founder of the Association of Women Inventors and Entrepreneurs, now celebrating its 13th year, and host of The Inventors Podcast. Her book is "The Inventress Guide to Inventing the Right Way: All or Nothing, Now or Never." Her mission is simple: lifting each other up two hands at a time. 🌐 Website: https://inventingatoz.com/ Her podcast, The Inventors Podcast, and her social channels are all linked from her website. Listen on Major Platforms 🎧 Spotify → https://open.spotify.com/show/2jVR6V7X2kRiCCDXE0FTyl?si=IR3TsfEWR3WA6BzfBRnVXQ 🍎 Apple Podcasts → https://podcasts.apple.com/ca/podcast/the-audacious-living-podcast/id1547447345 📦 Amazon Music → https://music.amazon.ca/podcasts/9f7902bb-dec8-4bd9-918d-d1fef21b7c67/the-audacious-living-podcast?ref=dm_sh_pGv57yQvAmAQVp2IIaXoDwtFt Enjoying the show? Share this episode with someone who needs to hear this. ⭐ Leave a review: 👉 https://ratethispodcast.com/audacious