Show Notes
Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you.
And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣
We cover: - what world building is in the context of branding and marketing - what it means for us as online service providers, coaches, experts + educators - how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer. - an analogy to help you think about your online world as an eco-system working together.
I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do:
JOIN THE WAITLIST HERE.
More from Launch Like a Creator
If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
There's a massive difference from trying to get views and go viral on Instagram, vs content that creates demand for you and your work. In this episode, we're chatting about the magic combo of:
Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want.
We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.