Show Notes
As we’ve discussed extensively on the podcast, trust in public institutions is declining. But how do we know this, and how do we measure how much things have changed? The international communications firm Edelman has been tracking this issue for 25 years, and its Edelman Trust Barometer has become one of the most authoritative global sources on trust in society. This year, their study has found that that globally, there has been what they term a profound shift to acceptance of aggressive action, with increased polarisation, deepening fears, and a widespread sense of grievance. The 2025 version of the Edelman Trust Barometer was released a few weeks ago, and the CEO of Edelman Australia, Tom Robinson, joins Terry to explore its findings in detail. Before joining Edelman, Tom spent more than a decade at MediaCom, working with high-profile brands on their marketing and content strategies. He also has extensive experience with digital media. Hosted on Acast. See acast.com/privacy for more information.
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