Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant VeerShow Notes
In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.
More from VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
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