Show Notes
Episode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention. But this wasn’t an overnight experiment rather the result of years of exploration, raising questions about how legacy brands can thoughtfully adopt emerging technology while navigating public skepticism. The conversation with Coca-Cola CMO Manolo Arroyo examines whether audience reactions were driven by the technology itself or its execution, when AI genuinely unlocks creatively, and how brands and creators can balance innovation, cultural relevance, and concerns about the future of creative work. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 2: Was Coca-Cola's campaign a defining test case for whether AI can serve as a creative collaborator rather than a replacement for human talent? Secret Level founder Jason Zada explores how one of the world’s most iconic brands balanced innovation with consumer expectations, what it means to introduce AI at scale, and how creative leadership evaluates when emerging technology enhances—not diminishes—the craft of storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices