Special From CES 2026: AI Strategy, Tariffs, and the Future of Consumer Tech ft. Gary Shapiro, CEO
The AI XR Podcast.Show Notes
Gary Shapiro has spent decades at the center of the global consumer technology industry, leading the Consumer Technology Association (CTA) and building CES into one of the most important stages for innovation, policy, and deal-making on the planet.
In this first episode of 2026, Gary joins Charlie, Rony, and Ted to preview CES, unpack the explosion of AI across every category, and deliver unusually blunt takes on tariffs, China, manufacturing, and U.S. innovation policy. He explains how CES has evolved from a TV-and-gadgets show into a global platform where boards meet, standards are set, and policymakers, chip designers, robotics firms, and health-tech startups all collide.
In the News: Before Gary joins, the hosts break down Nvidia’s $20 billion “not-a-deal” with Singapore’s Groq, the stake in Intel, and what that combo might signal about the edge of the GPU bubble and the shift toward inference compute, x86, and U.S. industrial policy. They also dig into Netflix’s acquisition of Ready Player Me and what it suggests about a Netflix metaverse and location-based entertainment strategy, plus Starlink’s rapid growth and an onslaught of “AI everything” products ahead of CES.
Gary walks through new features at this year’s show: CES Foundry at the Fontainebleau for AI and quantum, expanded tracks on manufacturing, wearables, women’s health, and accessibility, plus an AI-powered show app already fielding thousands of questions (top query: where to pick up badges).
He also talks candidly about his biggest concern—that fragmented state-level AI regulation (1,200+ state bills in 2025) will crush startups while big players shrug—and why he believes federal standards via NIST are the only realistic path. The discussion ranges from AI-driven healthcare and precision agriculture to robotics, demographics, labor culture, global supply chains, and what CES might look like in 2056.
5 Key Takeaways from Gary:
AI is now the spine of CES. CES 2026 centers on AI as infrastructure: CES Foundry at the Fontainebleau for AI + quantum, AI training tracks for strategy, implementation, agentic AI, and AI-driven marketing, and an AI-powered app helping attendees navigate the show. Fragmented state AI laws are an existential risk for startups. Over 1,200 state AI bills in 2025—including proposals to criminalize agentic AI counseling—could create a compliance maze only large incumbents can survive, which is why Gary argues for federal standards via NIST. Wearables are becoming systems, not gadgets. Oura rings, wrist devices, body sensors, and subdermal glucose monitors are starting to be designed as interoperable families of devices, with partnerships emerging to combine data into unified health services. Robotics is breaking out of the industrial niche. CES will showcase the largest robotics presence yet, moving beyond factory arms and drones to humanoids, logistics, social companions, and applied AI systems across sectors. Tariffs, alliances, and AI will reshape manufacturing. Gary is skeptical of “Fortress USA” strategies that try to onshore everything, pointing instead to allied reshoring (Latin America, Europe, Japan, South Korea) and the long-term role of AI-powered robotics in changing labor economics and global supply chains.
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