What I Wish I Knew About Small Business – Ep. 5: Busting the Biggest Investment Myths in Small Business with Carolyn Breeze (A Media Magnet Special Series)
Media MagnetShow Notes
"I think we've attached a lot of success to raising capital." When a business raises $25 million and gets a $100 million valuation, we treat it like a win. My guest today says that's not actually a marker of success at all, and understanding the difference could change how you think about your own business.
In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with Carolyn Breeze, CEO of Scalari Partners, to demystify the world of outside investment, equity, venture capital, SAFE notes and all, in plain English.
Liz never did a business degree. Hers was journalism and communications, and when she opened her first bricks-and-mortar business, outside investment never crossed her mind; it took years before she even had the courage to ask what "bootstrapping" meant. If that sounds familiar, this episode is for you. Carolyn is CEO of Scalari Partners, a listed investment firm that's made over 30 investments and now supports a community of around 40,000 business owners through brands like Tech Ready Women, Tank Stream Labs, Planet Startup and Fishburners.
In this conversation Carolyn breaks down what terms like equity, venture capital and SAFE notes actually mean, the biggest mistakes she sees founders make when raising money, and why she says the businesses with the best outcomes are often the ones that never took a cent of outside investment at all. They also get into the red flags that make investors walk away, including one founder request that genuinely made Carolyn's jaw drop.
Even if you're happy building slowly and have zero interest in raising capital, this information is gold for having educated conversations at any stage of your business journey, whether you decide to sell, scale, acquire another business, partner with someone, or invest in something yourself.
In this episode Liz and Carolyn cover
Why raising capital gets treated as a marker of success when it's really just one founder deciding they need someone else's money to grow faster
Revenue versus profit, and why a company doing a million dollars in revenue can still be giving away 15% of a future $100 million business for just $500,000 today
Why some of the most successful founders Carolyn has seen are the ones who bootstrapped their whole way to an exit without ever bringing an outside investor onto the cap table
Dilutive versus non-dilutive capital, and funding options most small business owners have never heard of, including bank loans and specialist lenders like Lighter Capital and Tractor Ventures
The three main ways an investor can actually put money into your business: direct equity, SAFE notes and convertible notes, explained without the jargon
Why terms like pre-seed, seed and series A don't mean nearly as much as we think they do, and why a series A round in Australia might be a seed round in the US
Why it's a false economy to "ChatGPT your agreement" for a $25,000 raise, and how a poorly structured early agreement can come back to bite you at every future raise
The biggest mistakes Carolyn sees founders make: giving away too much equity too early, being unclear on how they'll deploy the money, and building the polished, feature-complete version of the product before proving anyone wants to pay for it
How to know it's actually time to raise: validated demand, proof that a dollar spent generates real revenue, and a clear plan for what more money will turn into
The jaw-dropping founder request Carolyn saw in a forecast, and why "no one's going to invest in you to pay yourself"
The red flags that make an investor walk away, and the difference between a passive investor and a strategic one who can open doors and fill your skill gaps
The accelerator deal structure that can quietly hand a small early investor a veto over every future funding round, and the real story of a $10 million-plus revenue company left waiting over a month for approval on a multi-million-dollar raise
Why Australi
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