EP#163: Trust, humour and bureaucracy: The secret sauce of gov social media
Work with Purpose: A podcast about the Australian Public SectorShow Notes
Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about?
In this special crossover episode of Work with Purpose and GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are turning heads in the government space, proving that data can be engaging, relatable, and even fun. She’s helped reshape how agencies communicate, bringing bold ideas and engaging content to the table. Her fresh approach connects with audiences in ways traditional comms never could.
From navigating government approvals to making stats go viral, Heather shares how agencies can rethink their content strategy. She talks about building trust with leadership, using humour to engage audiences, and why governments need to act more like digital publishers. Whether you're a social media pro or a government communicator looking to push boundaries, this episode is full of insights, strategies, and inspiration to help you create content that truly connects. Hosted on Acast. See acast.com/privacy for more information.
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