Show Notes
Today on Greta Wire:
- PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up.
- A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.
- The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to stronger demand than expected.
- Kaminer says social media was a major driver of early traffic, with Instagram, TikTok, and an influencer launch event helping create immediate buzz and long lines without traditional paid advertising.
- The episode closes with expansion plans, as PJ reveals a second Nashville location is already opening and frames the business as a family-built brand with room to scale.
Today’s podcast is sponsored by :
PARAMOUNT PLUS - Don’t Miss "The Agency." All episodes now streaming on Paramount Plus
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