16. The neuroscience of being lucky – with Master Hypnotherapist Kyra Yang

In this episode, Jordana shares her pivot from a decade in fashion retail to founding The Lyfestyle Co., a fragrance and lifestyle brand focused on self-discovery through scent, including astrology-inspired collections with mapped notes by zodiac traits. After developing allergic reactions to conventional perfumes, she built modern, luxurious fragrances using organic cane alcohol and avoiding endocrine disruptors like sulfates and phthalates, emphasizing scent’s link to emotion, memory, and nervous system regulation. We talk about her early wholesale wins (Francesca’s, FabFitFun), the challenges of marketing and storytelling while bootstrapping, and the shift toward direct-to-consumer requiring new skills like CAC and ROI. We also talk about wellness rituals, the boundaries she sets to navigate working with her husband, relationship principles, and the power of manifestation.

In this episode, Ryan Martin shares the powerful shifts that can happen when we face our emotions head-on and choose authenticity over conformity. We cover: Ryan’s awakening experience and how it ignited his emotional healing journey The misconceptions about healing and why it’s a lifelong process of evolution, not fixing How self-rejection, especially around emotions, keeps us stuck and how acceptance unlocks profound change Practical tools for releasing limiting beliefs and navigating emotional pain through awareness and presence The role shame plays in our emotional landscape and how understanding its purpose can free us The transformative power of somatic work and feeling sensations versus stories The importance of patience and trust in your unique healing journey

When Scott Chaverri's son was diagnosed with cancer at age two, it set off a chain reaction that eventually led him out of a 17-year finance career and into founding Mito Red Light in 2019. What started as a tool for managing his own caregiver burnout became a business that hit $1M in revenue in its first year — while Scott was still working on the business part-time. In this episode, we get into the science of red light therapy, what it's actually doing at the cellular level, and why the most aligned businesses often start with something deeply personal. We cover: The science of photobiomodulation — what red light is doing at the cellular level and what the research actually shows Red light's effect on skin, collagen, and hair growth How Scott went from side hustle to $1M in year one, while still employed full-time The "zero to one" question: are you built to start things, or to scale them? Why problems are treasures and failure is information Connect with Scott: Instagram: @mitoredlightofficial Mito Red Light: mitoredlight.com Discount code: https://www.mitoredlight.com/BROOKE39950

Did someone order a pep talk? The truth is, we ALL have days where we're just not feeling ourselves. Whether something specific triggered you into a spiral, or it's just your luteal phase – this episode is for you. You are beautiful and perfect and I love you!

If you're in a rut right now, this episode is for you. It happens to the best of us – truly – and in this episode, I run through my 7-step (FAIL PROOF) method to get yourself out of a down period and back to being your sparkly, fabulous self in no time. --- P.S. If you're navigating something bigger than a temporary rut (think: a big life transition, big decision, move, etc.) + need more support, I offer 1:1 coaching to help people with exactly that.