Asia Specific

Are microdramas the future of entertainment?

Asia Specific

Show Notes

If you’re on TikTok, Instagram or Facebook, chances are you’ve come across microdramas: 30 to 90-second videos with over-the-top and emotional plots. Every episode ends on a cliffhanger. It’s easy to get addicted. Microdramas first started in China around 2018, and in 2024 the microdrama industry surpassed China’s film box office for the first time. The success of this multibillion dollar model has since spread around the world – in the US, South Korea, and across South East Asia. Some companies are now using Artificial Intelligence to produce these short drama series. While AI can dramatically cut production times, it is also reshaping the industry and putting jobs at risk. In this episode of Asia Specific, host Mariko unpacks the economics behind the global microdrama boom with Eunice Yang, a reporter with the BBC Chinese service, who has spoken to actors whose jobs have been affected by AI. Also on the show is David Kwok, the founder of the Singapore-based Tiny Island Productions, a company that works with microdrama companies across China and internationally. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt Get in touch: [email protected]

More from Asia Specific

Oct 23, 2026

Asia Specific brings you essential insights and conversations on the stories shaping the Asia Pacific region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between China and Donald Trump, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we unpack what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Get in touch: [email protected]

Oct 20, 2026

Singapore has escalated its concerns about Southeast Asia’s worst haze in more than a decade, demanding answers from ten Indonesian companies it suspects are linked to fires that cause it. The Singaporean government has sent notices that are seen as a shot across the bow, ordering the firms to fight the fires but not directly blaming them or punishing them with fines. It’s the latest chapter in a problem the region has failed to solve for decades. Fires in Indonesia for land clearing send smoke across international borders every dry season. Despite the country having strict laws to prevent widespread burning, the problem has accelerated this year due to an unusually long dry season. Peatland fires in Sumatra and Kalimantan have created hazardous air for communities living there. Schools have temporarily closed in Malaysia and Brunei. Indonesia was slow to accept offers of help from Malaysia and Singapore, and a government spokesman’s remark that neighbours should be grateful for the oxygen that Indonesian forests create outside of the haze season deepened the row. Singapore has a Transboundary Haze Pollution Act that allows for the government to target companies that cause haze, even though the fires are overseas. Yet to date, no companies have been punished. So what could work to prevent another prolonged haze season in future? On this episode of Asia Specific, host Mariko Oi is joined by Bloomberg Opinion columnist David Fickling and BBC World Service Jakarta-based journalist Astudestra Ajengrastri. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt Get in touch: [email protected]

Oct 16, 2026

Electric vehicles, online shopping, and more – China’s ability to scale up and lower costs for the masses has never been disputed. But does China truly create inventions, or does it excel at perfecting pre-existing ideas? Critics have long accused China of copying, stealing and scaling up innovations from the West or Japan in recent decades. But is this accusation true? Is the ability to scale and improve existing products part of the innovation process? And has China now created the ecosystem to facilitate more innovations of its own? In this episode of Asia Specific, host Mariko Oi speaks to Kenneth Huang, professor at the National University of Singapore (NUS) in the Department of Industrial Systems Engineering and Management (ISEM) and Asia Specific journalist Derek Cai. Also in this episode, David Hsu, a professor at Wharton University of Pennsylvania, explains the separation between invention and innovation, and the benefit of scaling up.

Oct 13, 2026

Singapore’s prime minister Lawrence Wong will see his salary raised by about US$1.1m, bringing his annual remuneration to US$2.85m. The change is part of a broader pay increase for Singapore’s ministers - the first rise in 15 years. Singapore’s government has long viewed high salaries as a way to attract top talent and keep corruption at bay. Lawrence Wong has pledged to donate the increased pay to charity for the next five years, but critics on social media have still branded the move as "tone deaf” amid public concerns about job security and the rising cost of living. Wong is the highest paid political leader in the world, far surpassing the official salaries of major power leaders such as China’s Xi Jinping or the United States’ Donald Trump. So is Singapore’s rationale sound - that higher salaries attract better politicians? And how do you even measure "better" for a politician’s performance? On this episode of Asia Specific, host Mariko Oi is joined by BBC digital reporter Tessa Wong, Nicholas Dickinson from the University of Sheffield, and Kimberly McArthur, co-CEO of Better Politics Foundation. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt Get in touch: [email protected]

Oct 9, 2026

There have been fresh protests in Japan against the longstanding presence of US military forces, after a 20-year-old American military serviceman was arrested by Japanese police over a suspected murder of a woman. US Marine Lance Corporal Devin Jacob Ballard, accused of killing a 39-year-old Japanese woman Anna Yagi, is in Japanese custody on the island of Okinawa. Japanese Prime Minister Sanae Takaichi has registered an official protest with Washington, but some residents think that is not enough. Okinawa hosts the largest US military presence in Japan. It is home to several US military bases and tens of thousands of American troops. The location of those bases has long been a political flashpoint for residents of the country’s southernmost prefecture. Instances of crimes by US service personnel, ranging from drink-driving accidents to rapes and assaults, have built up resentment amongst Okinawans over five decades. On this episode of Asia Specific, the BBC’s Japan correspondent Kurumi Mori joins host Mariko Oi to discuss the anger behind the latest incident. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Search Asia Specific on YouTube for video episodes. Get in touch: [email protected]

See all episodes →