The Creative Boom Podcast

The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'

The Creative Boom Podcast

Show Notes

In this week's Spark, we swap strategy for spontaneity, as Nicki Sprinz, CEO of ustwo, returns for our quick-fire bonus round, where things get a little more personal.

We talk dream dinner parties featuring Tilda Swinton and Ann Patchett, why "just follow your passion" might be the worst advice in the creative industry, and what she's currently curious about in a world obsessed with short-form everything.

Nicki shares her most controversial creative opinion, the one trend she's quietly over, and the small change that instantly improves her workday. There's also ambient electronic music, imaginary album titles and a question for the next guest.

It's thoughtful. It's playful. And it reveals more of the human behind the CEO title. If you enjoyed Monday's episode, this is where you'll get to know Nicki a little better.

More from The Creative Boom Podcast

Jun 17, 2026

In this bonus episode, Katy Cowan and Rob Draper swap the big career questions for something a lot more daft – a quickfire ramble through nostalgia, confessions and very questionable claims to greatness.

Jun 14, 2026

Lettering artist, designer and University of Worcester fellow Rob Draper joins Katy Cowan to close out the season with a warm, philosophical conversation about starting over and the art of creating something from nothing.

Jun 10, 2026

In the second, faster, slightly more feral half of the recording this week, Katy Ennis-Hargreaves of BOLDISM stays in the chair for The Spark – the rapid-fire round where the questions get cheekier and the answers get more honest.

Jun 7, 2026

Katy Ennis-Hargreaves of design studio BOLDISM joins Katy Cowan for an honest conversation about what happens when you stop watering yourself down and start living as your full self.

Jun 3, 2026

It's time for the Spark – our weekly bonus episode where we step away from the work and get to know our guest a little better through a round of quick, fun questions. No prep, no warning, no idea what's coming.

See all episodes →