
Show Notes
Does everything really need added protein? We look at the ongoing protein trend. Welcome to Shur, I’ll Be Grand, the podcast where we unpack the health and wellness trends appearing across TikTok, Instagram and beyond. In this episode, Claire and Louise explore the protein phenomenon. From protein water and yoghurts to bars, ice cream and cottage cheese in practically everything, we ask: Does adding protein automatically make something better for you? We chat about why protein matters, the value of understanding where yours comes from and why the rest of your diet deserves attention too. We also discuss digestion, plant-based protein sources and the difference between making a useful addition to your meals and feeling pressured to hit a target at every snack. Beyond the numbers, we explore what food offers us: enjoyment, comfort, culture and connection. We question why cake needs a protein makeover to feel acceptable, how food rules can affect our relationship with eating and why your lunch break might be just as relevant as what is in your lunchbox. Because supporting your health starts with understanding your life, your preferences and what is manageable for you. You do not need to turn every meal into a calculation or earn permission to enjoy dessert. In this episode Why protein is everywhere and what is driving the trend
The role of protein within a varied, balanced diet
Getting protein from both animal and plant sources
Digestion, chewing and making time to eat
Why fats, carbohydrates and fibre deserve attention too
Protein desserts and the pressure to make fun foods “healthy”
How body image messages and food rules shape our choices
Food as a source of comfort, culture and connection
Why our experiences of food and food availability matter
Personalised nutrition that starts with your actual day
Key takeaways Protein matters, but it is only one part of nourishing yourself.
A protein label does not tell you everything about a food or whether it suits your needs.
You can enjoy cake because you like cake. It does not need added cottage cheese to earn its place.
Consider what you could add to your meals, rather than starting with more restrictions.
Making space to sit down, chew and enjoy your food is a worthwhile part of your routine.
Your preferences, health needs, food history and daily circumstances belong in the conversation.
Sustainable changes should fit your life and support a more comfortable relationship with food.
Follow Shur, I’ll Be Grand on Instagram @shurillbegrand and TikTok @shur.ill.be.grand. Shur, I’ll Be Grand is hosted by Claire O’Brien of Allaria Nutritional Therapy and Louise Kane Buckley of Loula Natural. Season 1 is proudly sponsored by The Natural Clinic, a multi-therapist, non-medical clinic on Sullivan’s Quay in Cork City. Find Claire Website: www.allaria.ie Instagram: @claireobrien_nt Substack: Allaria NT Find Louise Website: www.loulanatural.com Instagram: @loulanatural Substack: Louise Kane Buckley Season sponsor: The Natural Clinic The Natural Clinic is a multi-therapist, non-medical clinic based on Sullivan’s Quay in Cork City. At The Natural Clinic, we believe good healthcare begins by listening. Our role is to understand the person behind the symptoms, help them make sense of what they are experiencing, and guide them towards appropriate support. We recognise that symptoms rarely exist in isolation. Physical health, emotional wellbeing, lifestyle, nutrition, stress, relationships and life experiences all influence one another. Website: www.thenaturalclinic.ie Instagram: @the.natural.clinic
Podcast editor Shannon Bowman - [email protected]
More from Shur I'll Be Grand
Fibremaxxing, gut health and why more isn't always better In this episode, Claire and Louise take a look at fibremaxxing, the social media trend encouraging us to dramatically increase our fibre intake. With fibre rightly recognised as an important part of a healthy diet, we ask whether more is always better, and what happens when we focus on hitting a number rather than listening to our individual digestive needs. We explore why fibre maxing has become so popular, how it has become linked with the recent focus on protein optimisation, and why simply adding fibre powders or supplements may not address the reason someone is experiencing constipation, bloating or digestive discomfort. We also discuss the different types and sources of fibre, the role of fibre-rich foods in supporting the microbiome, and why whole foods such as fruit, and why digestion is about much more than what happens once food reaches the stomach. Join us as we explore what it might look like to step back, understand your own body and find a way of eating that actually fits your life. In this episode What fibremaxxing is and why it has become a wellness trend Why fibre has become linked with the protein optimisation trend Why more fibre isn't necessarily better for every gut The difference between getting fibre from food and taking fibre supplements How fruit, vegetables, chia seeds and other whole foods provide more than just fibre The role of fibre in supporting the microbiome and why chewing and taking time to eat may matter for digestion The relationship between the nervous system, stress, pelvic floor tension and gut motility Why individual digestive history needs to be considered before increasing fibre How to gradually introduce fibre rather than suddenly increasing intake Finding a realistic and individual approach to fibre and gut health Key takeaways Fibre is important, but more isn't automatically better.
In this episode, Claire and Louise explore perimenopause through their own lived experience and their work supporting women. With menopause conversations everywhere, we ask: Are women getting the support they need, or simply being sold another solution? From brain fog and changing energy to people pleasing and the pressure to keep everything going, we chat about what this transition can feel like. We explore the mental load women carry, the expectations placed on us at home and at work, and what happens when we begin to question whether we want to keep doing it all. We also discuss HRT as one of the tools available, why individual experiences differ and the importance of considering nutrition, sleep, stress and overall health alongside hormonal changes. We look at menopause-branded supplements, the “everyone should take this” advice circulating online and why something that helps your friend might not suit you. Because this stage of life can hold possibilities as well as challenges. With personalised support and space to listen to your own needs, there may be room for stronger boundaries, creativity and a different way of living.
Welcome to the first episode of Shur, I’ll Be Grand. the podcast where we unpack the health and wellness trends appearing across TikTok, Instagram and beyond. In this episode, Claire and Louise explore why online health advice can sound convincing without offering the full picture. From parasite cleanses and restrictive gut protocols to carrot salads, mouth taping and one-minute exercise promises, we ask the question that often gets lost online: Is this actually right for you? We explore what is genuinely useful, the pressure to keep trying the next quick fix and the value of eating foods you genuinely enjoy. We also chat about preparing and sharing meals, noticing your body’s signals and adapting health practices to how you feel on any given day. Because pushing through and telling yourself you will be grand is not the only option. With good information, personalised support and a community that helps you feel less alone, you may be able to feel class instead. In this episode How social media influences our health choices Why online wellness advice needs context
Shur, I’ll Be Grand is a new podcast from Louise Kane Buckley, naturopath, craniosacral therapist and nutritional therapist at Loula Natural, and Claire O’Brien, nutritional therapist, functional medicine practitioner and health coach at Allaria Nutritional Therapy. In this series, Louise and Claire unpack the health trends women are seeing on TikTok and Instagram through an honest, evidence-informed lens. No hype. No fear. Just a clear-eyed look at what deserves your attention, what doesn’t, and where you can find practical tools and appropriate support. Season One is a ten-episode series launching on 29 September 2026. Follow the podcastInstagram: @shurillbegrandTikTok: @shur.ill.be.grand ----Season sponsor: The Natural ClinicThe Natural Clinic is a multi-therapist, non-medical clinic based on Sullivan’s Quay in Cork City. At The Natural Clinic, we believe good healthcare begins by listening. Our role is to understand the person behind the symptoms, help them make sense of what they are experiencing, and guide them towards appropriate support. We recognise that symptoms rarely exist in isolation. Physical health, emotional wellbeing, lifestyle, nutrition, stress, relationships and life experiences all influence one another. Website: www.thenaturalclinic.ieInstagram: @the.natural.clinic ----- Find Claire Website: www.allaria.ieI Instagram: @claireobrien_nt Substack: Honest & Goodness