Show Notes
In this episode of The Marketing Clubhouse, we’re joined by Raghad Y., Senior Marketing Strategist with experience spanning tech, tourism, and global digital campaigns across Australia and New Zealand.
From rising through the ranks locally to leading global strategy at Accedo.tv, Raghad shares what it really takes to scale marketing beyond one market.
We unpack the mindset shifts required when moving from execution to strategy, how to balance brand and performance in KPI-heavy environments, and why understanding your audience deeply matters more than ever.
This is a practical, career-shaping conversation for marketers looking to step up, think bigger, and operate at a more strategic level.
What we cover in this episode The mindset shifts needed to move from local campaigns to global strategy How to balance brand-building with performance-driven KPIs Key differences between marketing in tech vs tourism industries Adapting strategy in response to algorithm, privacy, and platform changes Using customer insight and data to guide creative decisions from the start Tools and workflows that keep global marketing teams aligned Advice for mid-career marketers looking to move into strategy roles Trends worth paying attention to before they become overhyped
You should listen if you’re a mid-career marketer ready to step into strategy, you’re balancing brand and performance in a fast-moving digital environment, or you’re managing campaigns across markets and trying to stay aligned.
This episode will help you zoom out, think more strategically, and build the skills needed to operate at a global level. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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