The Beauty Business Podcast

BBP 172 : How to Make People Do What You Want on your Website

The Beauty Business Podcast

Show Notes

Wouldn’t it be great if people just did exactly what you wanted them to?

Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there…

…whether that be to sign up, book or buy.

Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and the layout I recommend to ensure that both types of client who arrive on your website find what they need easily, and do what you want them to do.

Welcome to the crucial second part of our Weaponise Your Website.

EPISODE HIGHLIGHTS:

Key Questions To Ask When Designing Your Website (4:05 )

The Right Page at the Right Timel (16:51)

Nurturing Client through Data Capturing (18:35)

Level Up Your Retail Sales with Shopify (21:50)

More from The Beauty Business Podcast

Nov 30, 2025

Are you a solo skin clinic owner or independent aesthetic clinic owner working in a space that’s actively holding your business back?

Nov 26, 2025

Want to fill those annoying gaps in your appointment book and make more money without adding any extra hours?In this episode, I break down my upgraded 2-1-3 Technique — a simple daily habit that helps salons, spas, and clinics stay fully booked, boost revenue, and keep clients coming back right on time.

Nov 16, 2025

Christmas is coming … and so is the biggest profit window of your entire beauty business year. In this episode, Adam breaks down how to turn the next six weeks into calm, confident, Christmas-cash heaven — without burning yourself out.

Sep 21, 2025

Are you a solo skin clinic owner or independent aesthetic clinic owner secretly making it impossible for new clients to find you — let alone book a treatment?

Aug 17, 2025

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/

See all episodes →