Show Notes
Law Tigers' Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm. Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time. Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process. Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards. Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ and by visiting https://lawtigers.com/ You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers. TLDR: Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.
Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.
Tracking results is essential for success.
More from LAWsome by Consultwebs
"I had a client who worked 16-hour days and was crushed under the weight. As soon as he handed off intake, he got 20 hours a week back, and his firm exploded with growth." – Michael Patrick Strauch (aka MPS) Think you have to handle sales yourself? Not so fast. In this episode of LAWsome, co-hosts Tanner Jones and Matt Smyers sit down with Michael Patrick Strauch to talk about why attorneys don't have to be the ones closing the deal, and how handing intake to non-attorneys can help your firm flourish. Michael got his start as a non-attorney salesperson at a bankruptcy law firm, working alongside his dad. Seeing what worked, he began training other attorneys to use those same methods and master sales. Along the way, Michael shares practical tips for firms that want to grow. He covers how revenue compares for firms with and without a non-attorney sales group, what a growth-minded firm actually looks like, and what it takes to build one. If you feel like you're wearing too many hats as an attorney, check out the latest LAWsome episode today. TLDR: In this episode, you will learn: Why third-party sales groups are essential
Did you know there is a conference specifically for criminal defense lawyers? Co-hosts Tanner Jones and Matt Smyers have invited Ron Sheetz and Greg McCullom to discuss their upcoming Prosper at Law conference and allow them to share their knowledge on the business side of law firms. Ron is the Vice President of RJ Media Magic Inc. He is a legal tech guru, and in this episode, he shares the number-one must-use method in legal tech. Greg is the founder of Complete Legal Defense Team. Greg shares what he has learned from experience as a criminal defense lawyer and working with other lawyers. Ron and Greg chat about a common lawyer mindset that could be holding most firms back. They also discuss how lawyers can build trust on a digital platform in the age of AI. To benefit from their pool of information that lawyers might be missing, or learn about their upcoming conference for criminal defense lawyers, listen to the latest LAWsome episode today. Connect with them online! Ron Sheetz - Website, LinkedIn Greg McCullom - Website, LinkedIn TLDR: In this episode, you will learn about Key mindsets that lawyers could use to improve their practice
Have you encountered the AI version of the armchair quarterback client yet? Co-hosts Tanner Jones and Matt Smyers invite Brian Glass to chat about how AI-informed clients are affecting intake and how your law firm can navigate this shift. Brian has been working at multiple law firms since he graduated in 2008, ranging from general practice to his preferred personal injury. He highlights just how quickly AI changed the way attorneys perform intake and shares changes he is personally making with his intake director to equip them better to handle building trust with ChatGPT clients. Brian shares the number one change he made that has helped his law firm grow. Learn it by listening to the latest LAWsome episode today! You can connect with Brian on his Website and on his LinkedIn. TLDR: In this episode, you will learn about How intake is changing with AI becoming a household tool
"Podcasting has been considered the most trusted form of media for the past three generations. 50% to 60% of adults listen to podcasts." –Dennis Meador Love podcasts, but just aren't sure where to start? Co-hosts Tanner Jones and Matt Smyers chat with the founder of the Legal Podcast Network, Dennis Meador. He discusses how to choose topics, tips for hosting, and frequency of posting in our latest LAWsome episode. At a young age, Dennis had a fascination with marketing, working in many niches. In that time, he discovered his passion for working with attorneys. The way their attitude was logic-based and open to discussion inspired him to create The Legal Podcast Network. In this episode, Dennis speaks about the role podcasts play in law firms' marketing strategies. He mentions that one of his clients guested on a podcast and received approximately two quality leads per year since the appearance. After realizing the impact podcasts can make, they began their own in-house. To learn more about how podcasts can increase your reach and the quality of your leads, tune in to the latest LAWsome episode now. You can connect with Dennis on his Website and on his LinkedIn. TLDR: In this episode, you will learn about The role podcasts play in law firm marketing
"Marketing is like painting a moving train. Everything is always changing." –Tanner Jones, Consultwebs VP of Business Development Lawsome's very own Tanner Jones and Matt Smyers invite the CEO of Lawyer.com, Colleen Joyce, to discuss how Lawyer.com and other similar platforms can help law firms grow, the challenges they face, and how to adapt in this new age. Colleen started working for Pop Star in 2009 and later launched Lawyer.com to help consumers easily connect with legal representation. Reflecting on how swiftly technology has evolved the sector, she frequently shares her insights on modern industry shifts, misconceptions, and the challenges lawyers face today. To stand out in a crowded market, Colleen details the strategic growth steps she took—most notably hiring a high-profile celebrity spokesperson—and explains how that partnership propelled the business forward. To learn more, tune in to the latest LAWsome episode. You can connect with Colleen on her Website and on his LinkedIn. TLDR: In this episode, you will learn about How to adapt your law firm to the fast-paced evolution of legal technology