MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

What does a reimagined approach to targeting look like? Is a new prediction economy emerging in advertising? In this mailbag edition of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join John Still, head of content, to answer our listeners' burning questions on ad tech and media. They also examine Apple's explanation of its latest ad tech restrictions... Thank you to Azerion's Roxanne Harley and DAIVID's Barney Worfolk-Smith for this month's questions!

In today’s MadTech Daily, we cover Netflix expanding its ad measurement capabilities, Spotify reaching 306 million paid subscribers in Q3, and Meta growing revenue by 26% as Muse costs mount.

In today’s MadTech Daily, Publicis reaches settlement with the FTC over its planned LiveRamp acquisition, a New Mexico judge orders Meta to pay $25bn (£19bn) in penalties over misleading users on privacy, and retail media firm Kevel raises $52m (£19bn) and eyes acquisitions

In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over

In today’s digest, Apple defends its WebKit crackdown on ad tech identity resolution and signals more to come, YouTube tests AI answers at the top of search results, and Meta removes contract language over scraping business websites for AI training