
#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns
DTC POD: How The Best Brands Are BuiltShow Notes
Shri Kanase is the founder of Yoru Marketing, a Google Ads e-commerce agency recognized by Clutch.
In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He unpacks strategies for keyword targeting, budgeting, bidding, ad placement, creatives, and more.
More from DTC POD: How The Best Brands Are Built
Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo.
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.
Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing.
Martin Forde is co-founder and partner at Highline Brands, a retail brokerage focused on helping modern, digitally native consumer brands make the leap into omnichannel retail.
Oisin O’Connor is the CEO and co-founder of Recharge, a leading subscription management platform. Recharge now powers over 100 million subscribers and has reached $100 million in ARR, offering infrastructure for thousands of brands looking to build, optimize, and scale recurring revenue models.