Show Notes
Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that people talk about without being paid to. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/bob-verlaat In this episode: - How to define your brand's reason for existence and use it as a filter for every e...
More from Elevator Talks
Jason Wong bought the factory that makes your packaging in China. He's 29, tracking for 9 figures, and making boxes for the fastest-growing DTC brands out there. He spent 13 years building ecom brands. Then he realized every product in the world needs packaging, walked into the factory making his own, and offered to buy them out. Today Paking Duck runs 4 locations in China, gets 100 to 200 inquiries a week from TikTok content, and has never sent an outbound email. Jason sits down with Monis...
Shaun Eng has helped more than 50 online brand owners reach $100K days. He works with founders on their ads and teams. In this episode, he joins Monish Sabnani in Hong Kong to unpack the decisions behind that growth. What do you change when making more ads stops working? How do you turn a failed test into a useful next move? And why does hiring more people sometimes leave you with just as much work? We work through how to learn from a failed ad, when to hire your best creator full time, and...
Kiki Couchman left private equity to build Sourmilk - a gut-health yogurt brand that sold 8,000 yogurts hand-to-hand before landing on a single retail shelf. We break down how Sourmilk built demand before distribution, used building in public as a growth channel, turned customers into leverage with retail buyers, and why Kiki is choosing to dominate New York before scaling nationally. Follow Kiki & Sourmilk Instagram: https://www.instagram.com/couchwoman/ Instagram: https://www.instagra...
Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined. In this episode he gives the unfiltered playbook: - Why you don't find great creators, you train them - How to structure retainers and commissions so creators actually work harder (and the one ratio most brands ...
Moiz Ali built Native and sold it to P&G for $100M in just two and a half years. Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into what separates long lasting brands from businesses that are simply growing fast. In this conversation, Moiz shares what he is seeing across the space in 2026, including why most founders should focus on building a strong product before trying to manufacture a brand, why repeat purchase rate is...