Show Notes
Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.
The Uncommon leaders discuss how the firm’s PR, Culture & Influence practice – which launched in February – has performed so far.
Leonard discusses how he caused a stir in the PR industry by setting out his ambition to “carve out a new space in a tired category” with the launch of Uncommon’s PR offer.
Speaking with PRWeek UK deputy news editor Evie Barrett, he explains how he believes traditional PR agencies could improve their offer, and reveals the types of briefs that Uncommon’s PR division has worked on so far.
Meanwhile, Manicks, a former managing director at comms agency John Doe, dissects the difference between working at a traditional PR firm versus a creative agency that has expanded into PR.
Elsewhere, the pair argue that more PR agencies should be boosting their own profile with independent projects alongside launching client work.
Hosted on Acast. See acast.com/privacy for more information.
More from Beyond the Noise - the PRWeek podcast
PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast.
How do you recruit comms and PR professionals in the AI age? PRWeek’s latest podcast takes a look.
The Romans’ chief executive, Joe Mackay-Sinclair, discusses the past, present and future of the fast-growing agency on PRWeek’s latest podcast episode.
What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups?
What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.