Show Notes
Why do so many partner programs fail to bring in revenue? KaraLynn Lewis, founder of Partnership Advisory, has built programs from scratch and now helps companies fix the ones that stall. She and Cristina Flaschen talk through the most common mistakes and how to avoid them. -- Connect with Cristina at www.linkedin.com/in/cristina-flaschen/ Connect with KaraLynn at www.linkedin.com/in/karalynnlewis/ Learn more about Partnership Advisory at www.partnershipadvisory.com -- This podcast is hosted ...
More from Between Product and Partnerships
Heading into planning season with a channel goal on the list? Cheryl Stookes has sat on both sides of the table, building partner programs at vendors and deciding which vendors to back as a partner. She unpacks how partners weigh where to spend their time, and what SaaS companies need in place before that calculation tips in their favor. -- Connect with Cheryl (guest) at www.linkedin.com/in/cherylstookes/ Connect with Cristina (host) at www.linkedin.com/in/cristina-flaschen/ Read Cheryl's art...
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Jira Cooley, Snowflake Partner Lead at GrowthLoop, to discuss his journey through product and technology partnerships and his decision to move closer to the revenue side of the business. Along the way, they explore what it takes to build technical fluency without an engineering background, why asking better questions is often more valuable than having all the answers
For years, SaaS pricing was relatively simple. Build the product, sell seats, and scale. AI is changing that equation. In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Roee Hartuv, Sr. Pricing Advisor & Head of GTM Expertise at Willingness to Pay, to discuss why AI is forcing software companies to rethink pricing from the ground up. As AI introduces real marginal costs, unpredictable usage patterns, and new customer expectations, many of the pricing m...
AI models let anyone "vibe code" an integration from 0 to 90% overnight, but scaling that final 10% is where most projects hit a wall. In this episode, former Knak VP of Product Rod Moshfeghi joins Cristina Flaschen to break down why the rise of the citizen developer actually makes rigorous systems design and long-term maintenance more critical than ever.
In this episode of Between Product and Partnerships, Cristina Flaschen talks with Martin Scholz, founder of CEG Consult, about why most partnership initiatives miss the mark, and what actually separates transactional deals from true, strategic relationships. Drawing on more than 20 years of partnership experience across startups, scale-ups, and enterprises, Martin cuts through the noise to explain why partnerships fail when they lack clear alignment, why "giving to get" can create toxic dynam...