Show Notes
G3 — aka, ‘Genuine Guide Gear’ — everyone who ventures into the backcountry knows them, but you’ve probably wondered what happened to them? Today, you'll get the full story — with all of its twists and turns — from the new head of G3, Cameron Shute.
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TOPICS & TIMES:
G3 origin story (3:05)
success can hide failure (16:11)
G3 2014 - 2020 (27:53)
G3's Second Lap (35:07)
New Ideas and Problem Solving (40:30)
First Haiku on Gear 30 (50:42)
CHECK OUT OUR OTHER PODCASTS:
The Blister Vault
Blister Cinematic
CRAFTED
Bikes & Big Ideas
Blister Podcast
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