From $150M SaaS exit to building again: Larry Kim on growth and acquisition
The SaaS Revolution ShowShow Notes
In this episode of the SaaS Revolution Show, host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai.
"With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife."
In this 35 minute episode, Larry shares:
– How he transformed a consulting business into a $55M ARR SaaS company. – The content marketing strategy that generated 50,000 leads per month. – Lessons from his $150M exit to Gannett (USA Today’s parent company). – Why traditional inbound marketing is no longer effective in 2025. – How his new company, Customers.ai, is reshaping digital marketing and lead generation. – His learnings on bootstrapping vs. raising venture capital.
More from The SaaS Revolution Show
In this episode, Alex Theuma and Mark Walker, CEO of Nue, discuss how AI is accelerating the pace of change in SaaS and the knock-on effect this is having on pricing and monetisation.
SaaS Revolution Show with Alex Theuma and Andrew Zhyvolovych, CEO and Founder of Precoro. Together, they unpack a 10-year journey of building a B2B SaaS business to nearly $10M in ARR.
The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com.
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI.
In this episode of The SaaS Revolution Show, Alex Theuma speaks with Audrey Soussan, General Partner at Ventech, about how the early-stage SaaS landscape is evolving and what founders need to understand if they’re looking to raise.