Show Notes
Why do organisations with hundreds of dashboards still decide badly? The answer here is that the numbers arrive nowhere near the moment of choice. A support agent deciding on a refund needs lifetime value, refund history and churn risk inside the ticket, not in a tool they have no login for. Embedded analytics is the plumbing; decision intelligence is treating the recurring decision as the thing you design around, then working backwards.
You walk away with three tests for picking a decision worth engineering (frequent, consequential, currently made blind), a rule for what to leave alone, and a warning on reading DBT Labs vendor figures, with supporting points from O'Reilly Radar and MIT Sloan Management Review.
0:00 Why dashboards get admired and ignored 1:04 Embedded analytics versus decision intelligence 2:09 Why full automation is the trap 2:43 DBT Labs numbers and vendor caution 3:30 Three tests for decisions worth engineering 4:13 Sit with the decision maker Monday
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