Show Notes
In this episode of The Product Handbook, we explore how APIs have evolved from technical connectors to full-fledged products — and what it takes to manage them successfully. You’ll learn: The fundamentals of APIs — requests, responses, authentication, and what they mean in practice The difference between internal and external APIs, and how each drives business value Why APIs should be treated like products, with strategy, customer focus, and clear success metrics The emerging role of the API Product Manager — from setting vision to engaging the developer community Key metrics to track adoption, reliability, and ecosystem impact
If you’ve ever wondered how APIs shape modern products, or what it means to manage one like a product manager, this episode connects the dots — from endpoints to ecosystems.
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