MedTech Success Explained with 6 founders - The Triangle of value, The Team, and The Story That Gets Funded

What if your MedTech solves a real problem, shows great data… and still never gets used?

🔍 What You’ll Learn: Most STEM professionals focus on building something that works. But in MedTech, success is decided by something far less obvious, whether your product fits into a complex system of people, incentives, and decisions.

In this episode, Angelique pulls together insights from six founders who are all solving very different problems, from oxygen delivery to diagnostics, implants, and digital health. What emerges is a clear pattern of what actually moves a product forward, and what quietly blocks it.

By the end of this episode, you will: • Learn how the triangle of value shapes every MedTech decision, clinical outcome, convenience, and cost • Understand why different stakeholders want different things, and how that creates friction in adoption • Discover what it really takes to build the right team and tell a story that gets funded

This is where you stop thinking like a scientist solving a problem, and start thinking like someone building something that will actually be used.

Press play to see how six founders navigated the reality of MedTech, and what you can apply to your own path.

🧠 About the Guest: In this solo episode, Angelique Greco distils lessons from conversations with six MedTech founders across devices, diagnostics, and digital health. Through their stories, she breaks down the patterns behind products that move forward, and those that stall, showing how success is shaped by the system, not just the science.

📌 Episode Highlights: 00:00 Why great MedTech can fail despite strong science 02:00 The triangle of value explained: outcome, convenience, cost 04:00 ShanShan Wang: one product, three conflicting definitions of value 07:30 Dharmica Mistry: you are not building for the patient 10:00 Anushi Rajapaksa: what changes when you build for the end user 13:00 Ida Tin: creating a new category to be understood 16:00 Ben Wright: when incentives block adoption 21:00 Why the team is the real risk investors look at 24:00 The myth of the scientist-CEO and what actually works 26:00 Venture studios and alternative ways to build a company 30:00 Maryam Parviz: building a team that complements you 34:00 Why storytelling is not optional in MedTech 39:00 Creating a market when none exists 43:00 Final recap: triangle, team, and story

🔗 Resources Mentioned: • Mimetic MedTech Foundry • Roam Technologies • BCAL Diagnostics • Misty • Clue • Xeloda • SDIP Innovations

🎧 Quick fire chat episode: https://shows.acast.com/multiple-hats/episodes/69ad4b747036d73902764808

🤔 Reflection Time: If your work succeeds technically, what could still stop it from being used? Who are the real decision-makers in your space, and what do they optimise for? Are you building something that works, or something that fits?

Want to craft a career story that opens doors? I help STEMM professionals speak with clarity, confidence, and purpose and show up as thought leaders —so the right opportunities find you. 📬 Let’s connect: angeliquegreco.com.au | LinkedIn

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