Show Notes
In this week’s episode of Style DNA I go on a style journey with the impressive founder and CEO of the ultra high-end resale platform Sellier, the brilliant Hanushka Toni.
Hanushka didn’t set out to build one of the most talked-about luxury resale businesses in Europe. The story actually begins with her mother, Dina, who opened a tiny consignment boutique in Knightsbridge simply for the love of beautiful designer pieces. When Covid hit and the doors closed, Hanushka stepped in with nothing more than her iPhone… and started live-selling from the shop floor.
Sellier now operates at the very top end of the resale market, with an average order value of around £3,500 per item — extraordinary by any e-commerce standard. We talk about the psychology of luxury handbags, the mystique of Hermès, the waiting lists, and why often a pre-loved Birkin can command more than its retail price…
Hanushka admits to owning over 600 bags (yes, you read that right), including more than 150 by Hermès. She describes herself as a mood dresser — starting with colour and energy before selecting the perfect companion from her enormous collection…
Hanushka has a wonderfully entrepreneurial side to her …she tells me about the inspiration for her newly launched “female intimate moisture melt”… genuinely clever!
There is something incredibly honest about Hanushka. She speaks candidly about post-baby body confidence, about being prejudged in business, about dressing to project power — and about the moment, only a few years ago, when she truly discovered her own Style DNA. She certainly has a passion for fashion and the circularity of it.
This is a conversation about ambition, image, luxury, reinvention… and the emotional power of a handbag.
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