How to Market Audiobooks Wide: Direct Sales, Spotify & Facebook Ads ft. Rebecca Hefner (EP#556)
SPA Girls PodcastShow Notes
What if you could make more money selling audiobooks direct than on Amazon and Audible combined? In this episode of the SPA Girls Podcast (EP556), USA Today bestselling author Rebecca Hefner returns for a third time to break down exactly how she’s doing it — and how indie authors can market audiobooks wide, build a direct store that converts, and stop relying on a single retailer.
Rebecca walks us through the Facebook ad strategies, Pinterest funnels, newsletter excerpt formula, and bundle pricing that now drive the majority of her author revenue from her own Shopify and Payhip stores. We also dig into the rapidly changing audiobook landscape — Spotify, YouTube audiobooks, Kobo Plus, and why repackaging your existing catalog into box sets is one of the smartest moves you can make right now. Whether you’re brand new to direct selling or already running a wide audiobook strategy, this episode is packed with practical, no-fluff advice from someone testing it all in real time.
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👤 ABOUT REBECCA HEFNER:
USA Today bestselling author Rebecca Hefner grew up in Western NC and now calls the Hudson River of NYC home. In her youth, she would sneak into her mother’s bedroom and read the romance novels stashed on the bookshelf, cementing her love of HEAs. A huge Buffy and Star Wars fan, she loves an epic fantasy and a surprise twist (Luke, he IS your father).
Before becoming an author, Rebecca had a successful sales career. After launching her own indie publishing company, she is now a full-time author who also helps coach authors especially on publishing Wide strategies and direct selling.
Rebecca’s author website is rebeccahefner.com and visit https://indieauthorvault.com for a free listing of curated resources for authors.
She is also the admin of the Marketing Audiobooks Wide group on FB (https://www.facebook.com/groups/marketingaudiobookswide) and Buy Direct From Authors (https://buydirectfromauthors.com/) which we highly recommend you join.
📚 RESOURCES MENTIONED:
Indie Author Vault: https://indieauthorvault.com
Indie Audiobook Deals: https://indieaudiobookdeals.com
Buy Direct From Authors: https://buydirectfromauthors.com
Wide & Direct Autthor Substack: https://wideauthormarketing.substack.com
Book a Consult with Rebecca: https://payhip.com/b/L6XMI
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