Show Notes
Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a strategy. But rarely does that person, team or strategy get the recognition or coverage they deserve. SportsPro and Greenfly’s recently launched Short-Form Showcase is designed to fill that void by amplifying the talent and teams behind the best short-form content being produced across the global sports industry. Unveiled in July, the Showcase recognises the human craft, creativity and collective effort that goes into creating content that stops the scroll and delivers commercial impact by celebrating the people who make it happen. This is not a ranking or an award – it’s a curated exhibition of best-in-class operators and a collection of their most memorable work. On this episode, SportsPro’s Michael Long is joined by Greenfly’s Gabby Vidal Castillo and Melissa Lawton, SailGP’s chief content officer and one of the 39 specialists named in the Showcase, to discuss the value and important of exceptional content operators, how strategy and insight guide the creative process, and where social-first sports content is heading next. To view the full Short-Form Showcase, visit Home - SportsPro x Greenfly - Short-Form Showcase
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