Disengaged

Work as a Product with Dart Lindsley

Disengaged

Show Notes

In this episode of As Discussed..., I'm joined by Dart Lindsley - founder of 11Fold, host of the Work for Humans podcast, and former head of business architecture for HR at Cisco Systems - to dig into the idea of work as a product. Dart's core argument: companies have spent a century misclassifying their workforce. Employees fit the definition of customers, people who choose every day whether to keep buying the product called "your job." That reframe rearranges almost everything downstream - recruitment, onboarding, what managers do, how work gets allocated, and what good performance even means. What we covered: The category error at the root of modern management, and why scientific management's framing of people as factors of production still shapes practice today How employees fit the definition of customers in a multi-sided business, and the route Dart took to that model through business architecture work at Cisco The limits of autonomy, mastery, and purpose as a design framework, and what Dart found after asking thousands of people what job they hire their work to do Negative transformation - the ways work changes us into people we don't want to be - and why that belongs on the cost side of the ledger What it looks like when teams co-design their own work, including the four-dimensional bubble chart Dart uses to reallocate tasks based on what each person finds rewarding Managers as brokers optimizing flow between two customers, the paying customer and the working customer Common pushback on the model: does it scale, is it anti-capitalist, and why bother if the existing system seems to work Plus a short detour into the night Dart climbed the Golden Gate Bridge People referenced Dart Lindsley - founder of 11Fold, host of Work for Humans Edward Deci and Richard Ryan - self-determination theory Clayton Christensen and Bobby Moesta - Jobs to Be Done framework Joe Pine - experience and transformation economies Daniel Pink - autonomy, mastery, purpose Alfie Kohn - critique of behaviorist management ("pop behaviorism") Antonio Damasio - on emotion and reason in decision-making Jeffrey Pfeffer and Robert Sutton - the knowing-doing gap Ricardo Semler - Semco's participative model Bart Houlahan - co-founder of B Lab, partner at Irrational Capital Sandra Loughlin - EPAM, on data architecture and AI Semmelweis, Pasteur, Koch, Lister - the germ theory paradigm shift, used as analogy for how slowly new management ideas spread Books Self-Determination Theory: Basic Psychological Needs in Motivation, Development, and Wellness - Richard Ryan and Edward Deci The Transformation Economy - Joe Pine Descartes' Error - Antonio Damasio The Knowing-Doing Gap - Jeffrey Pfeffer and Robert Sutton Drive - Daniel Pink Punished by Rewards - Alfie Kohn Podcasts and websites Work for Humans - Dart's podcast, 190+ episodes 11fold.com - 11Fold's site, including a curated Discord community and an AI search across the Work for Humans back catalogue PX Espresso - Luke O'Mahoney's podcast, where Dart appears as a guest Irrational Capital - the ETF Dart references that tracks how employees feel about work at the companies they invest in AeroPress - the world's best coffee maker Connect with Dart on LinkedIn

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