What Florists Really Want From Growers: An Insightful Interview With My Wedding & Event Florist (Part 1)
Becoming A Cut Flower GrowerShow Notes
Hello, it's Friday 29 May 2026. I'm really delighted to share with you a wonderful conversation with my wedding & event florist, Jo Caldwell, on today's episode. We had such a long chat that I've actually had to split it into two parts so here is part 1 and the second one will be available next Tuesday. We cover a lot of ground including how growers can adapt to colour trends, how and why stem length is linked to pricing, who you could sell to if you're just getting started, and how...
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