Charlie Buck: the Lyvera CEO on the value of 'roaming' and other sports hospitality trends
Leaders Worth Knowing PodcastShow Notes
What are the most compelling hospitality experiences in sport? Who's buying what, when and why? And what can rights holders do to deliver more value to their premium clients.
These were the key questions put to Charlie Buck on the latest Episode of Leaders Worth Knowing.
Buck is the CEO of Lyvera, a collection of businesses focused on creating and marketing premium experiences to sports fans.
It was created earlier this year by sports hospitality giant Levy as a holding company for a number of the businesses it owns: Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and the recently acquired iLuka Collective.
Lyvera plans to double turnover to £350m by 2028, and Buck, who has experience in senior sales and leadership roles across cricket, rugby, football, golf and triathlon, is the man tasked with delivering the growth.
Charlie Buck will be speaking at Leaders Week London on 8th October. For more information, visit https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/
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