Show Notes
This episode explores how the cotton industry often overlooks the farmers who grow the crop, focusing instead on fiber quality and pricing, which undermines true sustainability. Marzia Lanfranchi explains why recognizing cotton as an agricultural product is key to improving practices like regenerative farming, water use, and supply chain traceability.
Companies: Cotton Diaries • Topics: people-culture, crops-horticulture, marketing-brands, agtech-ecosystem
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